I couldn't even find what it was by searching it the first time I heard about it.
It's called Project CARS.
http://www.wmdportal.com/projects/cars/
It's more like iRacing than GT, because of its car selection. Also, its true focus is realism, unlike GT.
No release date is set yet, but I think someone who knew a lot about it said it'll likely be early next year or late this year. ??? Who knows.
Spring - Summer 2013 is the planned release date at the minute.