To continue the conversation from the Giulietta thread.
Yes, but, chances are, typical Americans, which will probably not have heard of the 4C, will be like
"WHAT THE 🤬 IS AN ALFA ROMEO?!" or something along the lines, and buy a Toyota or another car brand they know well or something.
I think the key is for Alfa in the US at first to do some smart advertising and bring a car that's unique and great looking. I think Fiat did a bang up job advertising and getting visibility to the US about the 500 and the brand.
People here in America also generally don't cross shop new Toyotas with entry level premium/luxury cars like BMW, MB, Audi, etc., which this Alfa will compete with.
They might take note when the Giulia arrives with a ferrari V6 under the bonnet
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As cool as that sounds, frankly, the maintenance of that scares the crap out of me.
I don't think Alfa Romeo would want these types of buyers anyways. I think they are probably attempting to position this as the Jr. Maserati, which itself is essentially viewed as a Jr. Ferrari. It's a marketing strategy that no other premium makes can really pull off, aside from *maybe* Audi; but Audi's connections to Lamborghini, Bentley and Bugatti are much more tenuous and geographically/culturally/ideologically incongruous. Same story with BMW and Rolls Royce. Fiat - Alfa - Maserati - Ferrari. It's a style-driven hierarchy of a mostly singular ethos.
I agree with you, they are each positioned respectively as the little brother of the other.
There are two Alfa dealers in my area, neither of which has any Alfa stock, but nonetheless, the facade and logos and website are up. Though both are officially Fiat/Alfa dealers, one of them has a Maserati dealer owned by the same auto group sharing the same lot.
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As for the Giulia, I will withhold judgement until it is announced and I see some official pictures of it from a few different angles.