- Wreckage, Turn 1
No matter how it looks, how much it costs or even how it drives, the then-current 3/4-series BMW will always sell like sliced bread. It's pretty much the iPhone of the automotive world - it's bought because it's considered to be cool, and once you've bought one, everyone not sharing the enthusiasm isn't only disagreed with, they're completely ridiculed for thinking that some measly inferior product (read: everything else) could ever be as good. It's probably no coincidence that just about every BMW owner has an iPhone too when you think of it.
I would say that was the case before Tesla came along with their Model 3; no other car brand has a cult following quite like Tesla. Even the design philosophy of Tesla is similar to Apple with a focus on simplicity, monochrome aesthetic and a premium brand image.
BMW isn't that far behind in terms of brand status, but at least most of its fans tend to be car enthusiasts, rather than consumer tech fanatics hopping on the EV bandwagon.