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2005... as the imports dominated the American auto market, domestic companies began to become really desperate for a whole new attraction for the American consumer. But none more flamboyant than Ford with they're big and bad S-197 Mustang. With a constant drive for attention, and with an ever expanding options list, the S-197 Mustang continued to become one of America's best selling cars at the time. Hey, that's fine. Nothing wrong with a little marketing to get the best of the business.
However, I thought it would never happen, me being a Mustang fan, I feel rather... the Mustang is being exhausted, played out. And I can't help to feel that's all in their stradegy to keep the people's interest. But this new tactic is becoming a real turn off for me, and me being the car enthusiast I am that's incredible.
Firstly Ford is now selling what they call a "Shelby GT500." Funny how they go from using simple "Cobras" for nearly a decade, to tacking on the name "GT500" and bumping the $30,000 price tag to $40,000+ (if you're lucky). Since when did Ford need to reintroduce the GT500? Or to (seemingly) reintroduce the Carrol Shelby line after nearly a 40 year hiatus? Since the introduction of the new Shelby Cobra, three new verions of it are already available! A 40th Annivs. model, a Road & Track model and even an "Eleanor" (yes you guessed it, from "Gone in 60 Seconds") model.
Why? Why not just incoperate the 40th Annivs. model and R&T model into simply, the (what was supposed to be exclusive ) regular Cobra model?
Ford is also introducing the "Shelby" GT, merely a sellable copy of the Hertz GT-H. But I question... why not make Shelby packages solely for the Mustang GT? seeing as how the Shelby GT isn't any more than a regular GT with a tiny boost in power... why make a big hoopla over it's "exlusiveness?"
On top of these... 4 different types of Mustang (on top of the packages available for the GT and V6), Ford continues to dream up more concepts and models.
Recently, this... FR500-GT Mustang was introduced, as was a Mustang Ford dubbed "Project." Not to mention the Mustang GT-R a year ago, and some type of line for Roush Mustangs. And on top of all this, all these different types of Mustangs, as if they couldn't get enough attention, Ford even goes the extra step and brings Chip Foose - another Mustang tuner - into the mix, where he'll be designing even more exlusive Mustangs.
On top of all that, Ford is even bringing an old friend back into production, the Mustang BOSS 302, after very much the same vacation as the Shelby Mustangs. Oh yeah, have I mentioned the Ford Bullit Mustang due in 2008? lmao...
And the reason I call it "attention whoring" is because, interestingly enough, Ford has never had a reason come hell or high water, to introduce so many different models of Mustang all at once! It seems Ford is really pulling out all the stops to get everyone's undivided attention to up their sales. Though, it's a tactic used by a lot of companies, none have done so more publicly, more flamboyantly than Ford - thus why I'm becoming a little agitated over it.
I'm sitting here wondering... where was all this enthusiasm over the Mustang in the 80's/90's? What happened to the regular Cobra at $30,000 that lasted so many generations? Why suddenly bring back the BOSS 302? Why bring back the GT500?
Anyone else see this? Good thing? Bad thing?
However, I thought it would never happen, me being a Mustang fan, I feel rather... the Mustang is being exhausted, played out. And I can't help to feel that's all in their stradegy to keep the people's interest. But this new tactic is becoming a real turn off for me, and me being the car enthusiast I am that's incredible.
Firstly Ford is now selling what they call a "Shelby GT500." Funny how they go from using simple "Cobras" for nearly a decade, to tacking on the name "GT500" and bumping the $30,000 price tag to $40,000+ (if you're lucky). Since when did Ford need to reintroduce the GT500? Or to (seemingly) reintroduce the Carrol Shelby line after nearly a 40 year hiatus? Since the introduction of the new Shelby Cobra, three new verions of it are already available! A 40th Annivs. model, a Road & Track model and even an "Eleanor" (yes you guessed it, from "Gone in 60 Seconds") model.
Why? Why not just incoperate the 40th Annivs. model and R&T model into simply, the (what was supposed to be exclusive ) regular Cobra model?
Ford is also introducing the "Shelby" GT, merely a sellable copy of the Hertz GT-H. But I question... why not make Shelby packages solely for the Mustang GT? seeing as how the Shelby GT isn't any more than a regular GT with a tiny boost in power... why make a big hoopla over it's "exlusiveness?"
On top of these... 4 different types of Mustang (on top of the packages available for the GT and V6), Ford continues to dream up more concepts and models.
Recently, this... FR500-GT Mustang was introduced, as was a Mustang Ford dubbed "Project." Not to mention the Mustang GT-R a year ago, and some type of line for Roush Mustangs. And on top of all this, all these different types of Mustangs, as if they couldn't get enough attention, Ford even goes the extra step and brings Chip Foose - another Mustang tuner - into the mix, where he'll be designing even more exlusive Mustangs.
On top of all that, Ford is even bringing an old friend back into production, the Mustang BOSS 302, after very much the same vacation as the Shelby Mustangs. Oh yeah, have I mentioned the Ford Bullit Mustang due in 2008? lmao...
And the reason I call it "attention whoring" is because, interestingly enough, Ford has never had a reason come hell or high water, to introduce so many different models of Mustang all at once! It seems Ford is really pulling out all the stops to get everyone's undivided attention to up their sales. Though, it's a tactic used by a lot of companies, none have done so more publicly, more flamboyantly than Ford - thus why I'm becoming a little agitated over it.
I'm sitting here wondering... where was all this enthusiasm over the Mustang in the 80's/90's? What happened to the regular Cobra at $30,000 that lasted so many generations? Why suddenly bring back the BOSS 302? Why bring back the GT500?
Anyone else see this? Good thing? Bad thing?