It's using an approved polling method in order to find out the opinion of a given group. It's almost science! With numbers and organised results! Totally uncool. Together with the cool wall that's used for cars.
Arbitrarily trying to find a positive way of measuring something completely normative is seriously uncool. The very concept of a cool wall itself is seriously uncool. That's why people like me are drawn to it. What it's being used for makes no difference.