It's a VW that looks really nice, cool.
That's partly why, and partly because James May mentioned it on Top Gear. However, he appears to have been mistaken. 👍No it's not, and the only reason you think that most likely is because of it's relation to the the Ferrari engines of the same family group that are actually flat plane.
Or, to play Devil's Advocate, why would anyone buy the regular Passat, when they could get the much better-looking and by most accounts better-driving CC for not a great deal more?Why would one buy this when they could get a very well equipped Passat for much less? Uncool.