Lancia Emozione Pu+Ra (Stratos inspired EV concept)

[ProjectWHaT]

Lancia to reveal a Stratos inspired EV concept on April 15th

Lancia hints at Stratos-inspired EV for April unveiling | Autocar

Italian luxury brand to be rebooted with new electric Ypsilon, Delta and as-yet-unnamed flagship EVs

www.autocar.co.uk

Lancia has teased the launch of a new, Stratos-inspired EV that's set to be unveiled on 15 April.

The storied Italian marque will unveil this and its 10-year manifesto at an event dubbed Emozione Pu+Ra, translating to 'Emotion Pure and Radical', the second previewing its future direction.

Lancia is due to launch three new electric cars by 2028 in its push to become an EV-only brand, with a focus on the European premium market, and previewed each of their designs with the aforementioned sculpture.

It appears to be based on the Pu+Ra Zero sculpture. As Lancia transitions to EVs, they will launch a new Ypilson and Delta

Lancia is due to launch three new electric cars by 2028 in its push to become an EV-only brand, with a focus on the European premium market, and previewed each of their designs with the aforementioned sculpture.

It previewed the styling of a new Ypsilon hatchback, which is expected to be released in 2024, offering an electric powertrain for the first time in the model's 30-year history.

The sculpture also previewed how the rebooted Lancia Delta and an as-yet-unnamed flagship will look. No timeline for the arrival of the other two EVs has been announced yet, though.

It marked “a new era” for the brand, Napolitano said, and showed how the brand would look “for the next 100 years”.

Jean-Pierre Ploué, the firm's head of design, saud: “It is timeless, durable, unique. Our designs will be built with iconic shapes like the circle, square and triangle.”

In an interview with Autocar, Napolitano said Lancia will focus on small, compact and flagship models that will be “in line with a tradition that made Lancias recognisable all over the world for their elegance and modernity".

He added that upcoming cars will be sold in Italy alongside "four other European countries in the first phase". These are expected to be the UK, France and Germany. The second phase will likely involve expanding sales Europe-wide.

This will be a revival of Lancia

He added: “Today is the beginning of our renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected and reliable brand in the European premium market. Today is the beginning of the new Lancia.”

 

[GranTurNismo]

Wow. That's literally an Apple computer mouse.

 

[Eunos_Cosmo]

Wow. That's literally an Apple computer mouse.

I think you missed the first part.

 

[DC5Remy]

Wow. That's literally an Apple computer mouse.

Totally

 

[SlimCharles]

Glad they aknowledge the Lancia s***show of recent (and not so recent) years. It's still the greatest manufacturer of rallying.

He added: “Today is the beginning of our renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected and reliable brand in the European premium market. Today is the beginning of the new Lancia.”