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Message: [QUOTE="Nielsen, post: 12330050, member: 139557"] Every business wants money... FM7 launched with like three or four cars new to Forza. The not so exciting launch may have contributed to underwhelming sales, so Turn 10 probably came to the conclusion that they would be better off making the Ultimate Edition more attractive to late newcomers as opposed to charging for every pack released beyond the pass. To me it looks like they're basically hoping to provoke a small spike in Ultimate Edition sales by reaching out to those still on the fence, which may have been more players than usual. The decision also helps to maintain the loyalty of existing players. It was beginning to look like everyone was ready to leave Forza Motorsport behind, but these forthcoming cars at no extra charge and the revived Specialty Dealer should restore some faith. In other words, it was necessary to put the greed aside for a second. [/QUOTE]