Instead I think LaFerrari and P1 still looks like cars. They looks like top end GT cars with a complex aerodynamic design but they still looks "real".Or SLR. LaFerrari/P1/Veneno... all look like crazy futuristic space ships. Its no suprise that this car falls from the same tree and I expect the next SLS/ SLR to feature a similar grill f.e. Don't get the hate for this car, looks better to me than a P1 tbh.
Another eye-catching feature is the radiator grille – a reinterpretation of the wide Mercedes-Benz sports car grille with central star. Its shape is reminiscent of the legendary 300 SL racing car of 1952. However, instead of classic louvres the grille of the show car features exclusively LEDs. The variable LED grille with different light patterns is a further development of the diamond grille introduced with the new A-Class.
Pretty sure Mercedes cares a lot about this.
from here: http://socialpublish.mercedes-benz....-mercedes-benz-amg-vision-gran-turismo-67614/
... this isn't a road car designed for brand recognition anyway.