Autoblog GreenWe have the proof: hybrid drivers are the liberal, artistic types
I've been writing here at AutoblogGreen for almost two years now. Every now and again, I see a press release that gets my "the readers will have a field day with this one" senses tingling. What were some of the other announcements or stories fit this tingly category? The story about cars driven by first dates (both for the men and the women) certainly fit the bill. Bob Lutz's "crock of ****" statement, too. Today, we got another. The short of it is this: an online advertising / branding firm, Mindset Media, says that its proprietary psychographic standard reveals that hybrid drivers are, for the most part, highly creative, more liberal, "more open-minded, more spontaneous, and more assured of their ability to lead others." If that doesn't get a response, I've lost touch with y'all - that, or, you're putting me on
Anyway, here's what Mindset Media is claiming. Based on the results of a Nielsen's Online panel survey of hybrid drivers, the company has developed a "mindset profile" (yes, that's trademarked) for people who tool around with a gas-electric powertrain. The results are that these drivers are 78 percent more likely than someone in the general population to be "highly creative" and also have higher-than-average scores in those items categories listed above. iI Mindset Media's terminology, hybrid drivers are"Creativity 5s" and "Dogmatism 1s." Mindset Media's announcement (and explanation about what a "Creativity 5" is) is after the jump.
Mindset MediaMindset Media Study Finds People Who Drive Hybrid Cars Are More Creative and Less Dogmatic Than Population at Large
NEW YORK, March 12 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, released today a Mindset Profile(TM) of hybrid car drivers, which the company generated from a recent study conducted using Nielsen's Online panel (http://www.nielsen-online.com).
If recent media speculation holds up, Volkswagen will become the 13th auto brand to offer or plan to offer hybrids to U.S. auto consumers. As the "clean and green" segment takes off and competition heats up, auto manufacturers will need to understand exactly what makes people who like hybrids tick. According to a recent study conducted by Mindset Media, people who drive hybrid cars are 78 percent more likely than the general population to be highly creative or, in Mindset Media parlance, "Creativity 5s." Hybrid drivers are also far more likely to be more liberal than the general population -- "Dogmatism 1s," -- and the study found hybrid owners to be more open-minded, more spontaneous, and more assured of their ability to lead others.
Mindset Media defines Creativity 5s as inventive and imaginative people. Creativity 5s also tend to be emotionally sensitive and intellectually curious.
"A Mindset Buy(TM) of any of these 'hybrid Mindsets' will reach millions of people with the 'wiring' to love hybrids," said Sarah Welch, COO and co-founder of Mindset Media. "A Mindset Buy will extend the target reach of any hybrid plan simply and efficiently."
About Mindset Media
Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit http://www.mindset-media.com.
A friend of mine bought a Prius last year. He isn't a guilt-ridden elitist type at all. In fact, he loves my gas guzzling M Roadster in all its 17 mpg (personal observed mileage) glory.
He does own a nice big house though.
M
That's getting close.I don't know how much I agree with this, I mean yes when I think of hybrids I think of the liberal weenie who never washes, hugs trees all day, and think playing songs no one has heard of on a ragged old guitar is the best way to score with chicks. I guess for some reason I always thought the sterotype on hybrid owners was wrong but this article just perpetuates it. Any thoughts?
A friend of mine bought a Prius last year. He isn't a guilt-ridden elitist type at all. In fact, he loves my gas guzzling M Roadster in all its 17 mpg (personal observed mileage) glory.
He does own a nice big house though.
M
Seems like a reasonable characterization. I'd generally consider hybrid drivers to be generally more educated (although not about their cars), with a higher income, and generally seem to be more of that Kashi/Whole Foods/Democrat/Sierra Club type folks.
...Not that its a bad thing, they are all very nice people, they just don't understand how the cars work exactly...
I always thought Hybrids were a "bandage" way of thinking we're taking care of some of the environmental problems we're facing but, I some how felt skeptical they were going to do anything different than a regular powered car. The only benefits I've seen with Hybrids at this point is you get to ride by yourself in the carpool lane... That's about it.
We need to quit making ethanol out of corn because all that does is make prices on everything else go up. I like the idea of garbage, compost, etc. but it all comes down to money and I can't see the farmers giving that up.
What about scoring with hot liberal chicks? That has to be a plus in some way.
but it all comes down to money and I can't see the farmers giving that up.
We need to quit making ethanol out of corn because all that does is make prices on everything else go up. I like the idea of garbage, compost, etc. but it all comes down to money and I can't see the farmers giving that up.
What about scoring with hot liberal chicks? That has to be a plus in some way.
Toyota is not the only company that's selling this "green image". GM does it, Honda does it, don't forget Ford/Mercury. Granted, none of them sell it to the extent Toyota does, but you either do it, or don't do it. And if you quote this Truth About Toyota people saying: "An increase in fuel economy standardsmaking sure new autos get more miles to the gallon" How many companies sell that? Maybe majority of them?Toyota might not be as green as the claim they are according to one site. Truth About Toyota.com basically shows the company is not all it says it is and deceives the buying public, which only goes to help my theory that the Prius is only about sales and nothing else.
And now on to the good stuff...the facts which can all be seen here: http://www.truthabouttoyota.com/facts.htmlTruth About ToyotaAmericans are concerned about high gas prices, the environment and our dangerous dependence on foreign oil. An increase in fuel economy standardsmaking sure new autos get more miles to the galloncould help Americans save money at the pump, reduce global warming pollution, and enhance our national security by reducing our dependence on foreign oil. So, it is disturbing to hear Toyota talking out of both sides of its mouth when it comes to increasing fuel economy.
Supported by the sale of its Prius hybrid, Toyota has carefully crafted a green image. But what Toyota doesn't talk about is the battle it is waging against the first meaningful increase in U.S. fuel economy in 30 years. The company is also fighting efforts in states across the country, such as California's Pavley clean cars law, that would reduce those states' global warming pollution. It is clear: when it comes to being green, Toyota talks the talk, but doesn't walk the walk.
Truth About ToyotaWhat they claim: Toyota's corporate website claims the company will actively promote countermeasures to global warming, the most serious of the world's environmental issues.
The truth is: Despite the fact that Toyota's own corporate website warns against the dangers of global warmingcalling it the most serious of the world's environmental issuestwo major auto trade associations of which Toyota is a member are suing to stop California's new law to reduce global warming pollution. Toyota says it recognizes the problem, but it doesn't want to be part of the solution.
At least 13 states are following California's lead in adopting standards that would reduce global warming pollution from new cars. Toyota's trade associations oppose them all.
So basically Toyota is riding the coat tails of the Prius by making people think the rest of their line is green...and we already know the Prius really isn't as green as it says it is when you factor in production.
Way I look at it, Hybrid technology is still developing. While I would not buy a hybrid car, people who are buying hybrids are investing into a future of that technology whether they like it or not. Maybe they'd rather be ripped off by a Toyota Dealer than oil companies, whatever. They are funding R&D into more efficient future hybrid cars with better battery technology(lithium?).Toyota does it the worst of any other company though and they have sold people that if you want to get good fuel mileage and save the environment you should buy a Prius. I've shown in the first post you make a poor financial move if you buy a Prius solely for the gas savings and we all know that the Prius isn't exactly eco-friendly in the building process.
I do agree GM is getting that way with their SUV hybrids which are pointless (I need to run the figures on those). Honestly the only companies I can see that are pushing the green movement along better then anyone is Honda and BMW. I think the big break through will come from one of those companies and I'm betting Honda over BMW for affordable, alternative fuels.
Hydrogen powered cars, I've been waiting since I was a kid. I would not mind that at all. My coworkers claim that it's already in use in Iceland(of course, figures).There is still no reason to buy a hybrid vehicle over a fuel efficient, normal, petrol vehicle. Seriously I'm sticking it more to the oil companies by driving my car then if I owned a Prius. I don't think you will see much R&D in hybrids because I think auto companies see that they are just a small gravy train they can ride till something better comes along, which I firmly believe will be hydrogen fuel cells. Many think plug-in hybrids are the way to go but all that will do is put a huge strain on the electric grid and make your home electric bill go to the moon.
In a age where everything is made somewhere else, I can not believe the nitpicking in that study. Actually, I can. But I can't believe how impressed people are with it. I think the critics are making their mind up on hybrids, little prematurely. Automobiles sucked compared to horses in the begining, too(OK, that's bit much).The building process is more then just the nickel mine, it's the transportation, the plastics used, the replacement of the batteries, etc. The car just isn't as eco-friendly as people think it is. Sure it gets good fuel mileage, but there are more factors that that when you look environmental impact...the details get overlooked.
It doesn't matter. If it weren't oil, they'll just find something else to take advantage of us on.Hybrids are a bad idea like I've said, there are better ways to do this but since the oil companies hold a monopoly on the world we are more or less screwed as consumers. Hell they can run cars on compressed air for god sakes, yet we are still forced to drive around with vehicles that burn a non-renewable resource. The car is what? 110 years old? That's a hug development time and we are still only getting at most 45mpg (realistic numbers).
No. How?I'm sure you've seen the Top Gear clip where the S-class is more eco-friendly then the Prius.