Amazingly they're cheaper here in Aus than in the US. Where you can pick a U2711 one up for around $700 delivered, U3011 are much more expensive (~1800), but can be seen on sale for ~$1200. Seems a lot though I did pay $1400 for a 32" 720P Bravia a few (maybe 4?) years ago....
I've always weighed up getting one, as I used to use a 27" Mac at work with the same screen res, and really liked the extra space it gave out. But realised it was an insane amount of money (Realistically, you could buy 3 half decent 24" for the price of one 27", or 4 half decent 1080P 27"s for the price of a 30"...). However, two weeks ago I saw the U2711 in person and the colours were just amazing, it's a stunning display (10 bit panel, I'm fortunate enough to have a Bravia with a 10 bit panel, with Deep Colour and xvyCC, the difference between that an my 8-bit Bravia is easy to see), and makes my quite recent 24" LG LED display look like junk. Definitely comparable to Eizo monitors (at least to me) I've used which are 3 times the price of the Dell.