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Whether you dislike the stick the X6 gets for not being good off road or not, it's still an off-road vehicle. A rose by any other name.
Here's a good general clue:
Have a look in any car buyers guide. Where does the X6 appear? Certainly not in the coupe section.
Edit: The other clue. BMW's site. The very first picture visible on the X6 page. Doesn't appear to be parked "on road". So yes, even their marketing suggests it's an off-roader.
This is going to end up just getting circular (I suspect we're both filling in the time between BTCC races!), but one picture of the X6 on dirt is far outweighed by BMW's literature, in which the huge majority of the photos and videos are on tarmac, and most of the words relating to driving dynamics, rather than off-road capability.. --- we could also consider the Lamborghini commercial for the Aventador which features this 4×4 vehicle..... not on the road!!!
It seems we're not going to change each others minds... either way, I think we can both agree that all Mansory stuff should be killed with fire.