Ferrari Luce EV

[ProjectWHaT]

Who designed that. Fisher-Price?

It's designed by LoveFrom, a design studio founded by Jony Ive, the designer of the iPhone and numerous other original Apple products. Most notably, a brand under LoveFrom was recently acquired by OpenAI

 

[EngieDiesel]

It's designed by LoveFrom, a design studio founded by Jony Ive, the designer of the iPhone and numerous other original Apple products. Most notably, a brand under LoveFrom was recently acquired by OpenAI

That certainly explains a lot. But since owning a Ferrari EV is likely going to be purely for farming prestige, may as well make the inside look like the other prestige brand that people constantly wave around (even if it is like 15 years out of date designwise).

 

[Famine]

🤔

 

[MIE1992]

Idk, I kinda like the interior. I really wanna see the exterior, though.

 

[Carpocalypse]

That certainly explains a lot. But since owning a Ferrari EV is likely going to be purely for farming prestige, may as well make the inside look like the other prestige brand that people constantly wave around (even if it is like 15 years out of date designwise).

It does make sense, It looks like the kind of interior that you would see if Apple hadn't canned their car project.

 

[GlamFM]

I think the interior looks pretty slick tbh.

I certainly prefer it over actual current Ferrari interior designs.

 

[TheCracker]

The more i see of it the less i hate it. There are some well thought out details, like the use of same radius corners and some substantial looking physical buttons instead of touch screen for everything. And i like that it's quite simplyfied too. Ferrari interiors had started to get messy looking.

But, the shape of the screens looks a little outdated now. I get that they're a nod to Ive's designs for Apple products, but manufacturers have been putting 'floating ipads' as info screens in interiors for a decade now and have already started to move away from it.

My biggest gripe is the silver elements used. It's a Ferrari so i imagine it is all high quality brushed alloy or stainless steel. But it looks cheap, like a GM interior from circa 2000-2010 when they just slapped huge areas of flat, silver sprayed plastic across their interiors.

 

[Fezzik]

As a fully integrated sheep of the Apple flock it goes without saying that I really like this.

https://www.topgear.com/car-news/electric/official-ferraris-first-ev-called-luce-interior-apples-old-design-boss

 

[05XR8]

Who designed that. Fisher-Price?

Maybe a ex-Toyota employee(Edit: welp, there goes that joke.) that did the GR Yaris update.

Here’s the Morizo RR with extra extra buttons.

As for the Ferrari, I like the steering wheel and the seats. The dash though. Not too far off the retro feel of the GR Yaris update.

 

[Moglet]

Wow even I think that looks awful, and I drive a Tesla.

 

[Famine]

If I received this image as an email attachment with no context, I'd assume it was from a sim racing peripheral brand...

 

[kjb]

The interior looks just a tad too busy for me

 

[Eunos_Cosmo]

If I received this image as an email attachment with no context, I'd assume it was from a sim racing peripheral brand...

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I'd be wondering why it's sitting in the Transamerica Pyramid.

 

[Jordan]

I'd be wondering why it's sitting in the Transamerica Pyramid.

I was curious about that and found it's actually where this interior presentation was held for the press. Interesting little detail.

Your first glimpse at the much-anticipated Ferrari Luce

We travelled to San Francisco to be one of the first to see Ferrari's first EV, designed by design royalty, Jony Ive and Marc Newson

www.wallpaper.com

Elkann’s global outlook is why we’re here in America to see an Italian car designed by an Englishman and an Australian. LoveFrom have chosen the 27th floor of the Transamerica Pyramid for the reveal, recently spruced up to impressive effect by Lord Foster (who worked closely with Ive on Apple Park, lest we forget).