PONTIAC IS BACK
FOR IMMEDIATE RELEASE
June 5, 2025
🔥 Pontiac Returns with Full-Line Revival — Muscle, Utility, and Spirit Reignited
Detroit, MI – Pontiac is back.
Under the direction of a newly formed, American-led investment group operating independently from General Motors, the Pontiac brand roars into the future with a bold, diverse lineup of vehicles built to celebrate freedom, individuality, and the thrill of driving.
From the reborn Firebird to the radical new Aztek EV, this new Pontiac isn’t just a comeback — it’s a full-scale reawakening of a brand that refuses to fade quietly into nostalgia.
THE FIREBIRD LINEUP: HERITAGE MEETS THE HIGHWAY
FIREBIRD SE – Authentic. Accessible. Unapologetic.
Starting at an attainable price point, the Firebird SE blends classic American coupe styling with modern safety and tech. With a minimalist design and standard rear-wheel drive, this trim delivers driving purity for a new generation.
FIREBIRD TRANS AM – Icon Reborn.
Gold wheels. Screaming Chicken. T-tops optional. The Trans Am returns as a high-output street machine with retro charm and a thoroughly modern chassis. Its available V8 powertrain, magnetic dampers, and aggressive aero package make it one of the most balanced American performance coupes ever offered.
FIREBIRD TRANS AM GTX-R – Track-Bred, Street-Legal.
For those who want their daily drive to feel like a qualifying lap, the GTX-R brings hardcore performance with functional aerodynamics, weight reduction, and power figures that rival the best from Stuttgart and Dearborn. A Trans Am that lives at the redline — and likes it there.
FOR UTILITY AND ATTITUDE: BLACKFOOT & AZTEK
PONTIAC BLACKFOOT – The American Sport Ute Is Back.
The all-new Blackfoot is a compact pickup designed for everyday use with weekend ambitions. With a standard turbocharged engine, optional AWD, and available trail package, it delivers rugged utility with Pontiac’s signature visual punch.
PONTIAC AZTEK – The Icon, Recharged.
This isn’t your father’s Aztek. Now a sleek, matte-clad electric crossover, the new Aztek offers up to 300 miles of range, dual-motor AWD, and a whole lot of personality. A nod to the original’s spirit of weird — but this time, with style.
THE SEDAN RETURNS: TEMPEST & GTO
PONTIAC TEMPEST – Sensible, but Still a Pontiac.
With a low-slung stance, clean profile, and responsive turbo-four, the new Tempest sedan is built for people who want an honest, good-looking car that doesn’t need to shout. Efficient, affordable, and built to outlast the trends.
PONTIAC GTO – Power with Purpose.
Muscle goes four-door. The new GTO is a V6 twin-turbocharged sport sedan engineered for the modern street and inspired by the raw energy of its namesake. Its aggressive front fascia and quad exhausts hint at what’s under the hood — and what it’s ready to do.
GTO JUDGE – Objection Overruled.
Built for those who live in the left lane, the Judge returns as the most powerful and most outrageous GTO ever. Wider track. Race-derived suspension. Optional wing. No subtlety. Just dominance.
A NEW ERA OF HOT HATCH: VIBE GTX-R
PONTIAC VIBE GTX-R – Turbocharged Attitude.
The Vibe is back, and it’s not here to commute. Featuring a high-revving turbo engine, manual transmission, and aggressive aero treatment, the GTX-R spec is built for autocross junkies, city carvers, and anyone tired of lifeless crossovers. Think rally spirit with street manners. (Produced in cooperation with Toyota.)
GRAND PRIX GT-E
The 2026 Pontiac Grand Prix GT-E marks the brand’s bold return to the luxury performance segment with a sleek, all-electric four-door sport coupe that blends iconic heritage with modern innovation. Its aggressive split grille and long, fastback profile evoke Pontiac’s muscle-era dominance, while its dual-motor AWD drivetrain delivers instant torque and silent confidence on any road. With a minimalist driver-focused interior, over 350 miles of range, and class-leading acceleration, the Grand Prix GT-E doesn’t just pay homage to the nameplate—it redefines it for a new era.
INDEPENDENT, AMBITIOUS, AMERICAN
The newly formed Pontiac organization operates with full design and engineering autonomy. While it leverages proven platforms and supply chains, this is not a sub-brand or retro rebadge — it is a fully independent automotive company with U.S. headquarters, U.S. manufacturing targets, and global ambitions.
ON SALE LATE 2025
The first vehicles are expected to hit showrooms and fleet lots in Q4 2025, with full configurator access and preorders launching later this summer. Pricing, trim specs, and drivetrain options will vary by region and market, with enthusiast-focused variants prioritized in initial deliveries.
Pontiac is no longer a memory. It’s a movement.
For media inquiries, contact
press@pontiacauto.com or visit
www.pontiacauto.com
© 2025 Pontiac Motor Company. All rights reserved.
BONUS PHOTOS:
Appearance packages for Firebird SE


