Before I go into my story, I have a simple question for you - If you could rent a 2016 Alfa Romeo 4C (Or any car of similar performance and value) for just $199 for an entire day, would you do it? And if so, do you think you'd do it more than once? So here's my situation... I found a really good deal on an Alfa Romeo 4C.... Now, can I afford a 4C? Yes. Can I comfortably afford an Alfa Romeo 4C? Hell no. However, I'm sure a lot of you in the US/Canada have heard of Turo, the car sharing app. My idea is to simply buy the Alfa (I'm guessing my great credit and average income should allow), and then get a custom (Removable) bumper sticker that basically says "Rent this ride for just $199 per day" as I drive around. Based on my geography, most people in my region have never seen an Alfa, let alone got the chance to drive one, so I have no doubt this could be a hit. And using Turo, after just 8 days of it being rented, it will break even with the monthly cost. Anything beyond that and I'm actually making money owning it. Now compared with typical super car rental lots, this is wayyyy below market. A car of similar value like a Quattroporte or GT-R will easily run someone $750+ for one day. On top of that, you never see them rolling around self advertising for themselves like I would be with my Alfa and its self promoting bumper sticker. Maybe this concept has been tested before, but I figured this would definitely be worth running past the gtp community. Am I just a little crazy in doing this?