GilesGuthrie
Staff Emeritus
- 11,038
- Edinburgh, UK
- CMDRTheDarkLord
The Cayenne isn't marketed as a sports car. The R8 and RS6 are incredibly similar. One's a wagon, one's a coupe, yet both remain sports cars.
I used the SLR as an example.
The automatic is not made a negative because it's being an automatic. It's a negative, because an Auto hurts performance times. The SLR has the potential to be faster than a Carrera GT. However, critics despise the car's transmissions because the Auto shifts when it wants to, not when the driver knows is best.
More is not better. That's the typical American manufacturer view. Throw 100 horses on it, slightly tweak it, and call it new. Thankfully, this Audi's got a bit of distance between the old RS6, but the thinking is slightly similar.
Germany is not locked in a massive horsepower battle because the Germans do not rely on power. They rely on suspension and braking technology. Look at every European sports car. Gallardo at 520, E63 AMG at 514, R8 at 420bhp, 911 Turbo at 480, F430 at 483, and the GT3 at 415Bhp.
Now, look at the RS6. 572horses. No one is that range because no needs to be. Most of the 600Hp cars are extremely high performance cars ranging in the $200,000-$500,000 range.
No, what you need to remember is that Audi didn't have a car like the R8 for sale at the same time.
I gurantee you, if Audi prices the RS6 in R8 territory, they can kiss those orders goodbye because folks will see a car with more room and performance for the same cost.
Big difference. The M5 Touring and the M6 run the same engine output leaving the deciding factor to be whether you want a wagon or a coupe, without getting major differences in performane.
The M6 and M5 Touring sit on an equal level.
The RS6 though with over a 100 horses more leaves you deciding if you really want the coupe, or the RS6 which will provide more of everything.
With the Audis, people will potentially lean towards the RS6 just because the performance will be better for, (assuming) the same price.
Your argument goes around in circles. You claim that the M5 Touring and M6 are not competitors because people want to choose styling and interior volume, and then you claim that R8 and RS6 are competitors because people will always by the larger car. You completely ignore styling preferences in your assessments of the two Audis.
I also think you make a dangerous assumption in claiming that the massive RS6 will offer the same driving experience as the R8. I quite carefully described the RS6 as a rocket sled in my previous post, because it's fairly apparent that a large estate with a massive engine up front is going to be annihilated on twisty roads by a less powerful, lighter, mid-engined car. R8 raised eyebrows at evo magazine for being 3s quicker round their track than another car (sadly I can't remember which) that had a near-identical power-to-weight ratio. It's far from certain whether the RS6 will offer "more performance" in the coupe space: it may be slightly faster in a straight line, but it will categorically not be faster around a track, in exactly the same way that the 500bhp Cayenne Turbo is not faster than the 380bhp 911 C2.
You're also forgetting that there are three Mercedes cars that are not McLarens that have over 600bhp.
And I really can't see how you can claim that Germany is not in a horsepower battle! The M5 jumped 100bhp between incarnations, the AMG Mercedes jumped 65bhp between '55 and '63 versions, and are about to jump again. The M3 jumps, on average 40bhp between versions. Each new version of each car is more powerful than the most powerful of the previous generation.
I grant that a few people with around £70,000 who are looking for a fast Audi may think that an RS6 is another alternative to an R8, but they'll be completely different cars, and so chosen on their own merits. You say "a huge percentage", I think you might be defining huge as 3%.
The model that will have its sales slapped by the RS6 is the S8.