Automotive manufactures leveraging gaming

[A1an]

I thought this was surprising for Porsche to be promoting on social media, I don't recall any other car manufacturer mentioning this (yes they do when they are at a Gran Turismo event revealing a VGT) in general.

The ultimate playlist: an overview of gaming highlights featuring Porsche

Your definitive guide to Porsche in modern gaming – racing sims, open-world titles, mobile hits and more

www.porsche.com

 

[05XR8]

They do on Facebook. It’s when a manufacturer mention “Drive (enter car name) in Gran Turismo 7”.

This one is cool.

https://uk.nissannews.com/en-GB/releases/gran-turizmo-29-500

According to Yamauchi-san, some of the greatest cars featured in Gran Turismo have come from the Nissan stable, not least the Skyline GT‑R. The inclusion of Nissans in the game came about after the launch of the original Gran Turismo when a test-driver from Nissan contacted Yamauchi-san and invited him to come and drive a Skyline at Nissan’s track. In the following years, Yamauchi-san and Nissan’s Skyline/350Z test-driver,
Hiroyosi Kato became good mates. Kato-san even stars in one of Gran Turismo 4’s in-game movies. And Yamauchi-san has bought not one but two 350Zs because it has, he believes, the ideal layout: a powerful engine up front and rear-wheel drive.

The only time the 350Z Gran Turismo 4 will be shown in the UK before deliveries start in March is at Autosport International in what will be its European debut. As well as seeing the car on Nissan’s stand, visitors will get a preview of the game. And a chance to drive the car … in virtual reality, that is.

 

[FT-1]

Here's a relevant story that springs to mind - Alongside the launch of the 5, Renault released mods for various games featuring the car, or assets inspired by its design.

MODDER5 - Video Games - Renault 5 E-Tech electric

With mods, you can enjoy Renault 5 in your favourite video games: Fortnite, Minecraft, Stardew Valley and Palworld...

www.renault.co.uk

 

[DK]

Maybe, just maybe Renault were worried about a certain Dream Development team taking whatever Assetto Corsa mod they create and taking credit for it.

 

[Keef]

The have to because the generation of Europeans and especially Americans who have been able to afford them are all about to die. Younger generations are struggling to earn any sort of wealth at all, while Porsche prices climb at a rapid pace to gouge retirees and the small number of celebs and influencers who will pay anything for anything. They're basically advertising to people who will never be able to afford one at their current rate of price hikes which is partly why they're about to go out of business.

This game right here, Intergalactic, is a helluva thought exercise. What if cars were no longer relevant? What if we're hundreds of years past EV automobiles altogether and our vehicles hardly have wheels? What will Porsche do then? How ill they stand out?

Well they won't stand out, they'll just look like any other spaceship but with a vaguely retro shape and livery. But the branding exercise is neat and the game has potential.

I'd rather see them focus on more reasonable offerings. If the 911 is going to be a hyper-luxury-sports car then the Boxster/Cayman need to become the thoroughbreds, and some sort of more affordable vehicle needs to slot below. Come back downmarket because the generations of people you're advertising too are getting progressively poorer year by year and will never be able to afford the things you're peddling right now.

 

[TheCracker]

The have to because the generation of Europeans and especially Americans who have been able to afford them are all about to die. Younger generations are struggling to earn any sort of wealth at all, while Porsche prices climb at a rapid pace to gouge retirees and the small number of celebs and influencers who will pay anything for anything. They're basically advertising to people who will never be able to afford one at their current rate of price hikes which is partly why they're about to go out of business.

I'd rather see them focus on more reasonable offerings. If the 911 is going to be a hyper-luxury-sports car then the Boxster/Cayman need to become the thoroughbreds, and some sort of more affordable vehicle needs to slot below. Come back downmarket because the generations of people you're advertising too are getting progressively poorer year by year and will never be able to afford the things you're peddling right now.

A quick check of the Porsche UK website shows that the entry price for any Porsche is now essentially £70k, and that's pre-options.

They show that the Macan (petrol not EV) comes in from £56k, but you'll struggle to find in their inventry a pre-spec'd one under £66k, most come in at £74k+. That's for the 1st-gen, VW Golf-engined absolute base models too.

They're clearly struggling to know which direction to go with ICE vs EV. Keeping production going for the (1st-gen) ICE Macan when the EV-only 2nd gen has been around for a year and a half, and reversing their stance on the next Boxster/Cayman being EV-only.

 

[Keef]

A quick check of the Porsche UK website shows that the entry price for any Porsche is now essentially £70k, and that's pre-options.

They show that the Macan (petrol not EV) comes in from £56k, but you'll struggle to find in their inventry a pre-spec'd one under £66k, most come in at £74k+. That's for the 1st-gen, VW Golf-engined absolute base models too.

They're clearly struggling to know which direction to go with ICE vs EV. Keeping production going for the (1st-gen) ICE Macan when the EV-only 2nd gen has been around for a year and a half, and reversing their stance on the next Boxster/Cayman being EV-only.

They've not seemed to notice the magic of both the Miata and 86, the former of which is not cheap but is exactly what it's supposed to be, and the latter of which can be had cheaper and has become its own success despite the Miata's continued success. I don't understand how Porsche execs can look at that and not realize that there is room for a 40k Porsche. That price would still start above everything except a Miata RF Club, so the Miata is still offering Recaros, BBS wheels, and a targa to Porsche's base model, but that's the idea of Porsche to offer a premium sports option in the segment. They simply refuse. There are relatively affordable Mercs, BMWs, and Audis, but Porsche refuses and I think that's a mistake. They're aiming for Ferrari when what they should be doing is offering something Ferrari would never: Access.

Or else we'll all just keep buying used ones. Maybe that's the problem? Would anybody buy a new base model Miata-like Porsche for $40k when they can get a used Cayman S for $35k? I think people would because the new car comes with a warranty and without rainwater leaks.

 

[TheCracker]

They've not seemed to notice the magic of both the Miata and 86, the former of which is not cheap but is exactly what it's supposed to be, and the latter of which can be had cheaper and has become its own success despite the Miata's continued success. I don't understand how Porsche execs can look at that and not realize that there is room for a 40k Porsche. That price would still start above everything except a Miata RF Club, so the Miata is still offering Recaros, BBS wheels, and a targa to Porsche's base model, but that's the idea of Porsche to offer a premium sports option in the segment. They simply refuse. There are relatively affordable Mercs, BMWs, and Audis, but Porsche refuses and I think that's a mistake. They're aiming for Ferrari when what they should be doing is offering something Ferrari would never: Access.

Or else we'll all just keep buying used ones. Maybe that's the problem? Would anybody buy a new base model Miata-like Porsche for $40k when they can get a used Cayman S for $35k? I think people would because the new car comes with a warranty and without rainwater leaks.

The last time Porsche floundered, in the mid to late 90's, they had to resort to making cheaper and alternative stuff to reverse the slide. They just don't seem to have learnt from that.

Porsche and Ferrari get mentioned together frequently, but they've rarely come up against each other in the market place. They're both big names in both sports car manufacturing and in motorsport, but that's largely where the similarity ends. They're placed at different price points and unit output and always have been. Sure there's some overlap, but not enough for Porsche to start looking at how Ferrari markets and sells their cars, because that business model doesn't scale to the degree Porsche would need it to.

 

[05XR8]

Such a shame Porsche didn't look at Subaru and do the Dillan/Dutch reunion for the BR-Z. Design cues like a 924 or 944 could have made it something special.