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http://www.marketwatch.com/story/best-buy-partners-with-roush-fenway-racing-2011-12-20
Minneapolis, U.S.A., Dec 20, 2011 (Thomson Reuters ONE via COMTEX) -- Multi-channel Retailer to Activate New Partnership for 2012 NASCAR Sprint Cup Series Season
MINNEAPOLIS, Dec. 20, 2011 - Best Buy Co., Inc. BBY +1.46% today announced a new sponsorship deal for the 2012 NASCAR Sprint Cup Series Season. Best Buy will serve as primary sponsor of Carl Edwards' No. 99 Ford for two races and the Matt Kenseth No. 17 Ford for nine races. In addition, Best Buy will serve as associate sponsor for each.
"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, senior vice president of marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."
"We are extremely pleased to announce this partnership with Best Buy," said Roush Fenway co-owner Jack Roush. "Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together."
Best Buy has been a NASCAR sponsor for the past 7 years.
About Best Buy Co., Inc.
Best Buy Co., Inc. BBY +1.46% is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com .
Media Contact:
Lisa Hawks
Best Buy Co., Inc.
612-291-6150 or lisa.hawks@bestbuy.com
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: Best Buy PR via Thomson Reuters ONE
HUG#1572855
Copyright (C) 2011 Thomson Reuters ONE. All rights reserved.
Minneapolis, U.S.A., Dec 20, 2011 (Thomson Reuters ONE via COMTEX) -- Multi-channel Retailer to Activate New Partnership for 2012 NASCAR Sprint Cup Series Season
MINNEAPOLIS, Dec. 20, 2011 - Best Buy Co., Inc. BBY +1.46% today announced a new sponsorship deal for the 2012 NASCAR Sprint Cup Series Season. Best Buy will serve as primary sponsor of Carl Edwards' No. 99 Ford for two races and the Matt Kenseth No. 17 Ford for nine races. In addition, Best Buy will serve as associate sponsor for each.
"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, senior vice president of marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."
"We are extremely pleased to announce this partnership with Best Buy," said Roush Fenway co-owner Jack Roush. "Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together."
Best Buy has been a NASCAR sponsor for the past 7 years.
About Best Buy Co., Inc.
Best Buy Co., Inc. BBY +1.46% is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com .
Media Contact:
Lisa Hawks
Best Buy Co., Inc.
612-291-6150 or lisa.hawks@bestbuy.com
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: Best Buy PR via Thomson Reuters ONE
HUG#1572855
Copyright (C) 2011 Thomson Reuters ONE. All rights reserved.
