Cadillac: "Life. Liberty. And the Persuit" (56K could have an issue)

[YSSMAN]

Gone are the days of "Breakthrough" complete with Zepplin's "Rock and Roll." Now Cadillac is going for an all new slogan, and the first trickles of the advertising are comming in. Feel free to comment...

...I like this new campaign. It makes Cadillac seem a bit more youthful with the later photos, but ties to it's past with the others at the top. Pull on the American strings, and you could get some sales. Cadillac is quickly becomming GM's brightest star worldwide, and it will be interesting to see how the ads work out with the new CTS on the horizon as well...

 

[Poverty]

I wonder if it will get show in the UK. US car adverts are drastically different to ours.

 

[Dave A]

I don't think Cadillac sales warrant an ad campaign in Europe, they sold around 100 cars in the UK last year, they sold 2640 across 24 of the 35 different European markets GM sells cars in, which works out at 110 Cadillacs sold per country. In the UK last year GM sales were low, GM sold 180 cars in the UK that wern't Vauxhall, Opel, Cheverolet or Saab. That's low.


In the UK they sold 369850 Vauxhalls, 27470 Saabs and 18140 Cheverolets (thoes re-badged Daewoo things (In these sales fgures the Corvette isn't counted under Cheverolet, it's Corvette.

As for the ad campaign, I can't really comment being a non-American and not having Cadillac ad's over here, I can't really relate to them or at least not in a way where I'm relating them to the US.

 

[harrytuttle]

The first two, the b&w ones, seem more like an ad for a movie than a car. As far as making the public aware of the product, it's as useful as the first round of Infiniti ads (you know, the ones that had pictures of a quiet, autumnal road).

The others are very good, though. A definite "upper crust" look to them, except for the one with the blonde and her smarmy look. It's more appropriate for Hyundai, not Cadillac. The framing is good, but it's a shame they couldn't fit more of the car itself in the ads. Still, it'd fit right in with the rest of the advertising in Architectual Digest or Robb Report <anything>.

I give it a C+. They needed to repeat the theme from the color ads in the b&w ads

 

[YSSMAN]

The color ads reminded me of the ones Jaguar was using not too long ago on the new XK coupe and convertable...

 

[Wolfe]

Maybe it's just because I'm not seeing them on paper, but the large size of the brand logo and text is really irritating. They can't be that much smaller in print, due to the small size of the slogan text...

Anyway, I think the slogan suits them well. Cadillac is definitely "pursuing" its superior European rivals.

In all seriousness, I don't understand what this new ad campaign has to do with Cadillac. The ads with the dated photos are just a lame attempt to pull on patriotic heartstrings, and the bottom ones seem to be advertising a cologne with a weird name and a weird slogan.


In my opinion, an example of a good slogan is Saturn's "Like always. Like never before." It describes the company's current position perfectly, catches your attention ("what do they mean by that?"), and gives you the idea that they've realized the error of their ways in years past and want to change for the better (which is important if the new Opel-ized Saturn is going to attract consumers who scoffed at the old econoboxes they used to make).

 

[L8 Apex]

Maybe it's just because I'm not seeing them on paper, but the large size of the brand logo and text is really irritating. They can't be that much smaller in print, due to the small size of the slogan text...

Anyway, I think the slogan suits them well. Cadillac is definitely "pursuing" its superior European rivals.

In all seriousness, I don't understand what this new ad campaign has to do with Cadillac. The ads with the dated photos are just a lame attempt to pull on patriotic heartstrings, and the bottom ones seem to be advertising a cologne with a weird name and a weird slogan.

The ads posted by YSSMAN are definietely puzzling, but the one I saw for the CTS in the latest issue of Road & Track is simple, elegant and flat out brilliant. It just shows the car in front 3/4 view on a plain parchament colored background with the classic "Cadillac" script on top and the copy on the bottom. Very reminiscent of the sort of ads they used up until the late '70s or so, before they started their downward spiral with the Cimarron, V8-6-4, etc.

In my opinion, an example of a good slogan is Saturn's "Like always. Like never before." It describes the company's current position perfectly, catches your attention ("what do they mean by that?"), and gives you the idea that they've realized the error of their ways in years past and want to change for the better (which is important if the new Opel-ized Saturn is going to attract consumers who scoffed at the old econoboxes they used to make).

If they'd realized the error of their ways they would have cut the crap and renamed themselves Oldsmobile to coincide with their new all-too-familiar "entry-premium, European flair, import fighter" schtick. Hell, if Olds had used that slogan in the late '90s, spent a couple bucks more per vehicle on improving fit and finish and not bothered to change the instantly recognizable rocket logo into that amorphous blob, they might, just might still be around! 🤬 :endrant: