This doesn't reflect the reality of what people were actually buying Wagoneers in the 1980s. The people were buying Wagoneers
were the same yuppies
who were buying Audi 5000s and BMW 525es and W124s.
To that end:
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This is not advertising targeting suburbanites or retired factory workers who saved their whole life to splurge on a base model DeVille. The demographic Venn Diagram of "modern Range Rover (real, not Sport) owner" and "1980s Grand Wagoneer owner" is likely one circle. They were even
direct competitors when Rover decided they were going to finally sell them in the US in 1987 (and since the Range Rover wasn't a modern car itself by that point it's not like it held any real advantage), ultimately winning the battle when Chrysler decided they would rather just ride the money train out until it couldn't pass regulations than doing anything to update it (like replacing the engine with the 4.0L) and making a miscalculation that a new top spec Wagoneer Grand Cherokee trim wouldn't be just as slaughtered by the J80 Land Cruiser/LX 450 as the woeful P38 Range Rover was.