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Dying Slowly on Dealer Lots, Lest We Forget
RIP: 2004-2007
LLN.comProduction of Chrysler's unsuccessful Crossfire sports car will end this summer, according to a report by German magazine AutoTelegraaf. The vehicle is currently built by Karmann in Germany.
Over a year ago, Chrysler paid Karmann to lower output of the ill-fated roadster/coupe. Production fell to around 12,500 in 2005, down from nearly 35,700 in 2004. The company sold 28,000 Crossfires in 2004 and just 9,900 in 2005.
Last year, it was reported that Crossfires spent an average of 302 days on the lot in 2005 before being sold.
The Crossfire is based on the previous-generation Mercedes SLK-Class platform. Weak sales have been blamed on everything from questionable styling to a high price tag.
It is about bloody time Chrysler realizes how stupid of an idea this car was and finally end its purposeless life on the Chrysler lots. They were overpriced, under-performing pieces of machinery that was based on a chassis that was too old, and just didn't hold any promise for an acceptable model in this day in age. Certainly, the SRT-6 was a halfway decent model, but for money like that, lets be serious... Most people in their right mind would have gone for the Corvette...
Granted, I've driven one, and I didn't think it was too bad overall. They were nice looking-ish both inside and out, and certainly had a presence that got you noticed. But they were just too damn expensive, and although they were faster than your average Miata or Solstice, they couldn't hold its own against the competition?
...Could this have been a reasonable car? Certainly. A V8 would have helped, so too would have a lower price. Beyond that, a committed advertising campaign to increase consumer awareness could have beneficial as well...
It was all too little, too late. Hopefully Chrysler learned something from this...