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Here is an interesting story:
Quite frankly, I love the idea! To bring over a few, rather cheap models under the Datsun name seems like a clever scheme to bring back a few folks, and maybe create some new customers as well. There are plenty of people who still think Nissan should not have changed it's name back in the late '80s, but progress is progress, as others would say.
But on the opposite hand, I do agree with the conclution Simon Sproule had... Nissan has it's hands full right now, and to get badge happy probably wouldn't be the best idea for the brand right now.
...But hey, maybe if they are looking to bring over a few new cars, why don't they start shipping a few Renault Clio and Meganes?
Leftlanenews.comWhile there are no immediate plans for a revival of the nameplate, a top Nissan executive admitted the Datsun brand could be used again in the future. According to a report in Australias Herald Sun Nissan could eventually revive the Datsun name for a separate youth brand, somewhat like Toyotas Scion. Also like Scion, such a brand would be built for the U.S. market first and foremost. However, Nissan global communications vice-president Simon Sproule cautioned that the automaker currently has its hands full. Frankly at the moment we are still developing the Nissan brand [ ] We have only just started repairing the Infiniti brand. He also said every brand carries good and bad baggage. For example, some consumers might look fondly on Datsun and wonder, why did those idiots change it to Nissan? While others might think Datsun is completely irrelevant. The Herald Sun speculates that if Datsun is used again, one of the most appropriate models would be the Nissan Cube from Japan.
Quite frankly, I love the idea! To bring over a few, rather cheap models under the Datsun name seems like a clever scheme to bring back a few folks, and maybe create some new customers as well. There are plenty of people who still think Nissan should not have changed it's name back in the late '80s, but progress is progress, as others would say.
But on the opposite hand, I do agree with the conclution Simon Sproule had... Nissan has it's hands full right now, and to get badge happy probably wouldn't be the best idea for the brand right now.
...But hey, maybe if they are looking to bring over a few new cars, why don't they start shipping a few Renault Clio and Meganes?