The DeSoto Fireflite is an automobile which was produced by the DeSoto Division of the Chrysler Corporation in the United States from 1955 to 1960. The Fireflite was introduced in 1955 as De Soto's flagship model. It was wider and longer than previous DeSoto models. The car was best known for its long, tapering tail fins, often accentuated by a two-tone exterior finish.
In 1957, the horsepower races had already started, and Chrysler was at the head of the pack with their Hemi powerplants. In the Desoto Fireflite, it was a 341 cubic inch Hemi that used a single 4-barrel carburetor to make a very stout 300 horsepower, enough to push these gorgeous cars to more than 200 km/h. The standard transmission in the Fireflite Sportsman is a 3-speed TorqueFlite feeding a 3.36-geared rear end.
My guess is that it's because of how obscure DeSotos are sometimes. Licensing doesn't really seem to be an issue with DeSoto as it is/was a division of the Chrysler Corporation.