Driving schoool!!

  • Thread starter Thread starter N99GT
  • 28 comments
  • 1,776 views
Messages
521
United Kingdom
UK, B'ham
Messages
npanchal / GTP_N99GT
howdy!!!

i need some help from you guys, im creating a business plan for a driving school (business studies woop :dunce:) and i need a few suggestions on some names for the driving school that put an emphasis on the fact that we would be using enviromentally friendly cars (like a Honda FCX)

Thanks!!!

If you need any extra info just holla at me!!!
 
How about EcoSport Performance Driving?
Just a random idea I had.
 
Another idea I had is 'Hybrids-are-slow-and-boring-cars-that-don't-go-anywhere-fast-and-are-a-big-waste-of-money Driving school'.
 
'That paint over there is drying faster than we are moving Driving School'
 
lol some pretty intersting suggestions!!! thanks guys...
oh and not all of them would be hybrids...some will be converted to run on LPG so the students can save the little dignity that they would have left after stalling the car every 15 yards!! :P
 
Well, Im going to do this as if I was in your shoes, having done business studies ( and enjoyed it) I always loved doing these tasks.

So. First thing I would try to think of for the name is something that people look at and either think is clever, or simple enough to remember.

A great driving school round here is called 'L'earn to D'R'ive (the 'L' and the 'R' are the plates used in UK driving). Taking into consideration that you have to base the school around enviromentally friendly cars makes things a little trickier.

The likes that where mentioned like Eco-Pass and GreenLightDriving would have been ones on the top of my head aswell. For a suggestion other than those, I'd say 'R'eady to Go* (The o in go being the green light on signals etc.) Therefore it is showing the relevant colour and ties both in.

You could think alot better and deeper into this, I found the ladies of the class had this for a second nature. Talking with someone else to assist is a great way to get ideas.


Good luck!
 
I think the name should be a simple name, so people don't have to take too long reading, and convey a simple message that shouldn't have to be as deep as a poem, and as shallow as a rap song talking about all that stuff we shouldn't be talking about ;) .

'Going Green' or 'Going Green Driving School'

' 100 in 000 ' 100% (on your driving tests) in 000 (no money, no time, and waste no gases!)

I don't have that many ideas, and even the ones I have aren't great :p.

Good luck though!
 
Happy Hippie Driving Academy. The logo would be a smiling car with flowers coming out of the tailpipe instead of smoke.
 
How about you do your own homework! I kid, I kid! :D Since I see a bunch of good ideas, I'd like to suggest the slogan of "So your grandkids can have a world to drive safely in."
 
"Fast n' Green Driving School"? Or rather "Slow n' Green Driving School" for the parents that pay for it.
 
Wonder what your User Name reflects. Something creative, I bet. You should try to come up with your own name for your HW project - but to help out here's another example:

GreenHorn Driving Academy - Fresh Steering Wills
 
Wonder what your User Name reflects. Something creative, I bet.

its part of my driving license number...i believe!

But as my teacher actually phoned today asking for my work(:odd:), i had to quickly remember some of the posts that you guys posted, and the 1st one that poped into my head was 'Eco-Pass Driving School' So...that was what i chose to go with, it had a easy to remember, catchy and 'sensible'(!!!!) name that put an emphasise on what we were promoting!!

Thanks ever so much guys, your help is much appreciated!!!

And a special thanks to 'Imakuni' who came up with the name!! 👍
 
Damn, saw this 5 minutes too late.

Since you're in business studies, it would have been a good opportunity for you to school your classmates and teacher on the merits of a solid trademark. A lot of what has been posted here can be described as "descriptive" trademarks. A business name like "Tony's Dry Cleaners" is much more difficult to get a solid trademark on it because it is so inherently descriptive. Similarly "American Auto Parts" or "American Standard" or... since you're in the UK "UK Automotive" are absolutely terrible names for businesses and you have no chance in hell of getting a trademark on it to prevent other businesses from using the same name, and you will never get any kind of brand loyalty as a result.

An example of a strong trademark is "Apple Computers". Apple is not descriptive at all of a computer company as is almost completely disassociated from the field. As a result, it's a strong trademark and easy for Apple to defend. It's also strong because Apples are simple, elegant, sweet, cheap, small, and easy to use. All of which is imagery that the Apple computer company would love you to associate with their products. Grey Goose Vodka is another example of a mark that evokes imagery (even if it's not as good as apple) and is not descriptive.

Rather than using "Eco-Pass" Driving school, you should use something less associated with it and possibly nature-themed (to suggest environmental friendliness) something like "Sierra" or "Summit". For some reason words that start with "S"... possibly because it's the shape of a good driving road... stick in my head. "Salamander" strikes me as something unique, nature related - they seem to be the first things that die when pollution shows up, and is a mark that people will remember.

Perhaps this is way more information than you wanted, but these are good ideas for prospective business owners to keep in mind. It's tempting to start out with a mark that is purely descriptive, "British Dry Cleaning", but it effectively puts a cap on how large the business can ever grow (and it's not memorable for customers).
 
Last edited:
Damn, saw this 5 minutes too late.

Since you're in business studies, it would have been a good opportunity for you to school your classmates and teacher on the merits of a solid trademark. A lot of what has been posted here can be described as "descriptive" trademarks. A business name like "Tony's Dry Cleaners" is much more difficult to get a solid trademark on it because it is so inherently descriptive. Similarly "American Auto Parts" or "American Standard" or... since you're in the UK "UK Automotive" are absolutely terrible names for businesses and you have no chance in hell of getting a trademark on it to prevent other businesses from using the same name, and you will never get any kind of brand loyalty as a result.

An example of a strong trademark is "Apple Computers". Apple is not descriptive at all of a computer company as is almost completely disassociated from the field. As a result, it's a strong trademark and easy for Apple to defend. It's also strong because Apples are simple, elegant, sweet, cheap, small, and easy to use. All of which is imagery that the Apple computer company would love you to associate with their products. Grey Goose Vodka is another example of a mark that evokes imagery (even if it's not as good as apple) and is not descriptive.

Rather than using "Eco-Pass" Driving school, you should use something less associated with it and possibly nature-themed (to suggest environmental friendliness) something like "Sierra" or "Summit". For some reason words that start with "S"... possibly because it's the shape of a good driving road... stick in my head. "Salamander" strikes me as something unique, nature related - they seem to be the first things that die when pollution shows up, and is a mark that people will remember.

Perhaps this is way more information than you wanted, but these are good ideas for prospective business owners to keep in mind. It's tempting to start out with a mark that is purely descriptive, "British Dry Cleaning", but it effectively puts a cap on how large the business can ever grow (and it's not memorable for customers).

wow thanks for the detailed feedback! Yerh its a shame you posted it 5 min late! But im deffinately going to mention in my my contingecy plans and my evaluation!
Thanks!!
 
Back