To be honest, I usually hold-out on buying FIFA titles. Apparently the controls of the game are noticeably better, and at least on the 360, graphics saw a slight increase in prettiness as well.
I'd say it deserves a rental at the least, but IMO, without the World Cup going on, my interest isn't nearly as peaked as what it was before. I may go for Winning Eleven in the near future, but I'm a bit reserved on the sports genre on the whole...