That's still a lot of money. Most middle class people in America wouldn't pay that much. But the Lincoln Navigator can get close too $100,000 if you add a bunch of options.
....Gee whiz, I gotta keep up with new car prices. Near hundred grand for a Linc Navigator? I still remember a 5.4 sohc equipped Nav costing no more than 50 grand...okay so that was more than ten years ago. Hah, I feel old for some reason...