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I don't normally indulge in the gossip of F1 but I found this a good read:
http://www.guardian.co.uk/sport/2010/may/06/lewis-hamilton-agent
It's 2010. People are brands. Hamilton is a brand and it's set to progressively skyrocket! Personally, I'm excited and filled with the urge to purchase vodafone and santander products endorsed by the Hamilton brand, and maybe soon wear the fragrance
http://www.guardian.co.uk/sport/2010/may/06/lewis-hamilton-agent
It's 2010. People are brands. Hamilton is a brand and it's set to progressively skyrocket! Personally, I'm excited and filled with the urge to purchase vodafone and santander products endorsed by the Hamilton brand, and maybe soon wear the fragrance