Yeah, as I understand it it's about "inclusion" of the viewer when watching the video.
I don't talk on my videos, I just let the cars do the talking. Especially now they don't sound like vacuums

. But no-one watches my videos anyway

. Well, except for the ones from the Orange Box reveal of GT Sport that is. But I primarily just upload vids for my own fun and hope that occasionally someone else might want to watch one

. It's surprisingly addictive especially when the new DLC packs come out.
Re "Creators", I had never heard the word until Youtube started bandying it about themselves. I think they were trying to get away from the word "upload" and like to pretend Youtube videos are an "art form". Which is mostly a load of bollocks in my personal opinion
EDIT - surprised the word bollocks isn't censored on here.
Bollocks bollocks bollocks bollocks something something dark side.