HKS Racing Controller (not a wheel!)

[AOS-]

Facebook ad showed this and I thought it was kind of intriguing...
Replace the d-pad, Square and X with small-scale parts that resemble that of a steering wheel & pedals...

http://www.renchi.com/renchi/PS3_Accessories_PS_3_HKS_Racing_Controller.htm

Now I wonder where the paddle shifters are