Lamborghini Files Trademark for name "Deimos"

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Lamborghini has filed paperwork to trademark the name “Deimos,” leading us to think this could find its way onto a future product.

A son of Aphrodite in ancient Greek mythology, the god Deimos was the personification of terror and dread. What better name for a Lamborghini than the god of scaring the crap out of everyone? The rub is that Deimos isn’t connected to bulls or bullfighting in any way we can tell; perhaps a famous bullfight involved a bovine or matador with this nickname. Lamborghini’s Islero was named for a bull that killed famed matador “Manolete” in 1947.

We know that Lambo is planning an SUV concept for this month’s Beijing auto show. The replacement for the Gallardo, which is currently in development, will also need a badge. Lamborghini has used nearly all of the trademarks it has filed for recently, so we expect to see Deimos on a concept or production vehicle at some point
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Not exactly new, but saw no one had really mentioned it and didn't see a thread about it. Interesting name. Makes me ask exactly what new model would be the first to receive this untraditional name?
 
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Maybe the untraditional SUV would get this name. Though I don't think it's fitting, it being an SUV and all. And I thought the Gallardo successor was to be called the Cabrera?
 
For the sake of clarity - trademark and patent are two separate forms of protection law. Lamborghini wants to secure the trade name of Deimos, there is no patent involved.
 
exigeracer
For the sake of clarity - trademark and patent are two separate forms of protection law. Lamborghini wants to secure the trade name of Deimos, there is no patent involved.
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I came in here for this reason and my jaw hit the floor when I realized someone had already made this point.
 
Recon
Maybe the untraditional SUV would get this name. Though I don't think it's fitting, it being an SUV and all. And I thought the Gallardo successor was to be called the Cabrera?
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It is, & would make sense as Cabrera is an old, historic breed like Gallardo was.
 
exigeracer
For the sake of clarity - trademark and patent are two separate forms of protection law. Lamborghini wants to secure the trade name of Deimos, there is no patent involved.
Click to expand...

Correcting that now, thanks.
 
How fitting would it be if someone like Pagani or Ferrari code named their own SUV project (god please no) Kratos.
 

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