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NihoncarAfter the L600h and L600hL which set the standard of luxury sedans to a whole new level and offer a real alternative to the German manufacturers, Lexus, probably helped by the almighty Toyota has been sharpening his tools and looks ready for the battle !
The news come from the Japanese magazine "Car-Top" and even though those are rumours, we all know how it goes nowadays in the automotive industry, there is no time to waste with false informations. The big "L" has got 3 new weapons on their way.
Firstly the Lexus IS, challenging cars such as the BMW 3 series or Mercedes C Class, should soon be adding a convertible version to the lineup, a great news for all those who want to enjoy the upcoming summer in the best dispositions, no infos on the type of engine there will be under the right foot yet.
The second news will please all the Motorsport fans like myself, especially in the United States of America because Lexus has never been closer to enter the American Le Mans Series with the IS-F, to compete in the GT2 class alongside the Ferrari F430 and Porsche 997 GT.
Last but not least, Lexus is bringing something on the table for all the supercar lovers, the LF-A, considered by some as the new Toyota Supra, will mean business: 570HP and 320+kmh (200+mph) on the speedometer.
An impressive triple offensive by Lexus and we can't wait to know more !

Well, its a bit of a pro-Toyota story, but the photo was more or less the reason behind it. We all know that Toyota is indeed working to get the IS to be closer and closer to the 3-series and the C-Class. Furthermore, it looks as though they want to attempt to beat-up on the Germans in any other way possible. So the questions are:
1) Can Toyota out do the 3-series and C-Class?
2) Can Toyota compete, and possibly dominate in ALMS racing?
Its pretty obvious that Toyota wants a piece of the German pie, and I'm not certain if they will be able to do it. Certainly they may be able to woo some buyers in on their reliability and quality standards, but lets face it, "Fortress Europe" will be hard to break when it comes to dumping the standardized brands in any nation. There was a story not too long ago on GMI about how Toyota has in place extensive plans to take-down Volkswagen as the top-company in Europe, which although a possibility, it isn't something I see happening anytime soon.
...Going up against BMW and Mercedes-Benz, both argueably two of the most prestigious brands and indeed builder of some of the most prestigious models in all of the world is nothing short of impossible, in my opinion. Cadillac has had one hell of a time running with those two, and even companies with all of the money thrown at them (namely Audi and Jaguar), they still have their issues that they have yet to overcome.
Sure, the IS isn't a horrible car, but it surely isn't a 3-series. With the last of the C-classes being quite good, this new generation of models promises to be even better... Lest we forget as well, Audi is ready with a new A4, not to mention the A5, both of which hope to do maximum damage on the BMW standard.
We'll see I suppose. But I'm not betting on Toyota's table yet. Especially when it comes to racing... If we want to talk about the joke that has been their NASCAR program thus far, my expectations for ALMS racing isn't too great. Particularly if they're running against the bullet-proof Porsches.