Mazda's second in line

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Source: AutoCar

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It might not be the biggest, brashest or most assuming car on show at Detroit's Cobo Centre this week, but there was general agreement that this little Mazda was among the best-looking; the concept of the show, some said. It's the Ryuga, a compact, four-seat coupe that, say its designers, wears the grille we'll see on the Mazda's next range of production models.

The Ryuga's certainly striking. It's low and short yet powerfully and elegantly proportioned, features unusual ribbed surfaces and full length gullwing doors, and like Mazda's Kabura before it, is surprisingly spacious and comfortable inside.

Ryuga started life at Mazda's design studios in Irvine, California, where US design chief Franz von Holzhausen was responsible for it. "Midway through its design, the project moved to Hiroshima, where most of the detailing and interior work was done," said von Holzhausen, "so it's definitely a conglomerate of American and Japanese design."

The Ryuga's also the second in a series of four important concept cars that Mazda is working on. The series began with the pretty but far-fetched Nagare concept at the Los Angeles show last November, will continue in Geneva in March with a third entrant, and concludes in Tokyo in September with a fourth.

"You can expect these cars to be very similar in size and proportion, but to become more and more grounded, and more likely to be transferable into production, as the series plays out," von Holzhausen told us.

So by Frankfurt, will we be looking at Mazda's long-awaited replacement for the MX-3? It's a possibility, but an unlikely one, and von Holzhausen wouldn't commit to that directly. What he did say was that we'd definitely see the Ryuga's front end styling, or something very similar, on more than one forthcoming Mazda model.
 
Well, I don't care if the grille makes it to producton cars...just in smaller proprotions. on this car, it looks like a portal to another dimension.

Again, it has that Anime-look of California Design, but much better overall than those other coupes from Honda and Toyota. I kinda like this one. The headlights are wierd, but a good wierd.
 
Those lights are really cool. I doubt they will go to production. That grille is pretty cool. So, is this the same series as the Kabura? If so, that would be great. I would love to see a car like this in production. I'm certain the rest of the Japanese would add their contributions. Can't be bad.
 
I hope they make it, and sell it here. It'll increase the resale value of my car... or at least help it depreciate slower.
 
I need more photos. The single photo with an extreme front angle says very little about the car. What it does show, though, are some ridiculous headlights. That may work in a quick sketch (or Japanese comic, as seems to be the inspiration), but not in real life.

It's like George Lucas' scripts: you can write it, but you just can't say it.
 
Is this going to be Famine's new car? :D

I really like how it looks in that small pic, but that's about it for now.

I hope they make it, and sell it here. It'll increase the resale value of my car... or at least help it depreciate slower.
What did you end up getting?
 
I was wondering why this looked like a slightly more realistic Nagare, so this is the 2nd of 4 and the fourth of which will looks the most realistic and closer to reality? Could this be a hint of the new or possible replacement for the RX-8? This multi concept thing kinda reminds me of the RX-Evolv to RX8 transformation we saw a few years back.
 
Hmm when looking at comparison photos of the Nagare and Ryuga, you can definately see a sort of "evolution" between the two cars. Can't wait to see it "evolve" Into a production version.
Nagare:


Ryuga:



I used to think they were butt ugly but after looking at them a little more, they're beginning to look quite hot. Can't wait for the production version, details on what it would be called and what would be powering it. Hopefully its leaning towards atleast the Renesis and but I'm hoping for a slightly more powerful version of a Renesis.
 
What you are seeing is the preview of design elements presumably to come on future incarnations of the RX series, and maybe some kind of spin-off on the MX series as well. I would highly doubt in any incarnation that either of these Mazda concepts will make it anywhere near production with looks such as that... Maybe in 10 years or more, but not now. We are still far behind where we need to be in order for cars that look like that meet safety requirements not only on the home islands of Japan, but also that of "pedestrian-safe" Europe, and "crash-crazy" North America and Australia.

Certainly, the grille is going to be the new "thing" at Mazda. Generally speaking, it really isn't a far stretch from the current state of the cars and crossovers on-sale today. I could the over-pronounced fender flares making it onto the next RX, and possibly an updated MX-5 (pretty big fender flares already anyways...), but for cars like the 6 and the 3? Forghedaboudit.

The future has never looked more bright for Mazda, and I think concept cars like this show that. With a steady-wind at their back, proper heading, and increased involvement with all of the other "great" FoMoCo companies, Mazda may once again be considered a serious threat to the likes of Honda and Toyota. That day is presumably a few years off, but with Toyota sitting in tranquility of the 60 year old customer base, and Honda attempting to become that "edgy" Japanese brand again, the battles may be left to those looking more towards the future of the young folks who will be buying, not the AARP members who currently are.
 
YSSMAN
The future has never looked more bright for Mazda, and I think concept cars like this show that. With a steady-wind at their back, proper heading, and increased involvement with all of the other "great" FoMoCo companies, Mazda may once again be considered a serious threat to the likes of Honda and Toyota. That day is presumably a few years off
Mazda's current crop of cars is far better looking than the stubbornly-bland Toyotas and insanely grotesque fleet of Hondas. Mazda still lacks in the power and refinement categories, but that gap is fast closing. I got far more from my new 3 than I was expecting. I don't think there's a better car out there for the price. Now let's all watch as Ford sticks its hands where they don't belong...
 
I would completely agree that the 3 is in a league of its own when it comes to Japanese entry-level cars. However, Mazda's greatest gift may indeed be it's Achilles Heel if they don't somehow manage or maintain some kind of perpetual balance between that of the 20-something buyer and those who are twice their age. If anything, Mazda is a "youth" brand in a segment that is increasingly populated by companies catering to AARP Members more than the Panic! At the Disco fan club.

While appealing to the younger folks, Mazda remains an edgy brand that can get away with a lot more than someone like Toyota and Honda. For me, thats what Mazda has always been about, and it is a large part of why I would probably buy a Mazda long before a Toyota, no matter how "good" it may be. But, remaining in a constant state of "edginess" drives away the money that older folks possess, and thus Mazda needs to find its place in the balance.

I'm an advocate for Mazda giving everyone the finger and sticking with the young folks, or at least the young-minded folks with money. If anything, Toyota is too boring, Honda is just too plain, and Nissan is off tripping on pain-killers. As for Mitsubishi and Suzuki, they've pretty much been left for dead, so it is everyone for themselves over there.

...If anything, Subaru probably poses the greatest "threat" to Mazda in terms of popularity with younger folks and keeping with that performance/value tradition that Mazda holds dear. Although the lineup at Subaru may be drastically simple in nature, the lines are drawn quite similarly to Mazda in some circumstances.

...But until we see something come of the B9 Scrambler concept, B11S concept, or hell even the Prodrive P2, Subaru probably won't be as youthful as Mazda any time soon...
 
However, Mazda's greatest gift may indeed be it's Achilles Heel if they don't somehow manage or maintain some kind of perpetual balance between that of the 20-something buyer and those who are twice their age.
I saw a 60-something guy driving around in a new Mazdaspeed 3 ;).
 
I like the Nagare a lot more than this thing. The Ryuga seems more like a step backwards...

That said, I'd really like to see the styling cues of the Nagare on a car with a more traditional coupé bodystyle, and a much more attractive rear end (the rear ends on both of these cars look like they were hacked together just because there had to be something there, like with the Jaguar XJ220 :lol: ). I know these are just design exercises, but still...
 
If anything, Mazda is a "youth" brand in a segment that is increasingly populated by companies catering to AARP Members more than the Panic! At the Disco fan club.

Come to think about it, Mazda is the only youth-oriented brand here. All of their competition consists of scattered models from scattered companies. Nothing from Europe is for below 35 year olds. (except maybe Volkswagen)

As for Mitsubishi and Suzuki, they've pretty much been left for dead, so it is everyone for themselves over there.

Suzuki? You consider them still a force?

About this car, I hope they make it a more classic coupé. This body style does not resemble the RX series to me. Maybe in the future evolutions. Making this a RX replacement would be like, to me and a little less severe, making that Acura concept the NSX.
 
Nagare's rear with the whisker taillights is awesome.

I like it more than any other angle on the car.

the Ryuga's front is sweet as hell too.

I'm still looking for a Kabura refresh though.
 
It looks like a humpback whale, with the stripes at the side. It even doesn't look like a car.
 
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