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Why does this not surprise me? Mercedes seem to be ploughing on into a very shakey market that is making definite steps towards cleaner and more efficient cars by realeasing more and more powerful and fuel-inefficient AMG, Black Series, large sedans and off-road models.
WAKE UP GUYS!
I know these sorts of vehicles are what Mercedes do, but common business sense would dictate that the best way to stay alive in a market that's crumbling is not to subject yourself to massive fines for building irrelevant cars completely out of step with the models that you need to be concentrating on. Like it or lump it, the company has to produce more fuel efficient models. Let's face it - if Mercedes-Benz folds, then they'll never be able to produce things like the Black Series again, so at least trying to balance their range by trying to improve general efficiency might seem like a good move.
What I'd do...
Personally I'd stop the Black Series all together (making them collectors cars instantly, so owners would love it) and seriously cut down the AMG range. Does the world really need an AMG of every model bigger than the C-class? I remember when there used to only be AMG models of the C and E class. How about doing the same today, but with the C-class and CLS-class? Then, get rid of the GL-class (I don't think I've ever seen one in the UK, I don't know how many you get over in the States) and R-class, which while looking kind of cool seems largely irrelevant when the range includes the M-class which is already pretty good at the "car" thing, plus it's presumably better off road. And I can't believe you still get the G-class over there! Impressive vehicle, but surely it's had it's day - the G-class must go.
Finally, in Europe, the Viano needs scrapping altogether. The Vito van already exists and is available with extra seats, if you really must have a Mercedes large MPV then you're probably a taxi driver and therefore not bothered about it being a van in the first place.
And back to the USA - bring in the A- and B-class. The market is warming to smaller cars, and hey presto Mercedes already produce two very good ones. Even just the B-class would be a start.
And look, I've got rid of a pretty large number of the most inefficient vehicles in the range already... perhaps not the most market-viable solution, but the solution in my ideal world...
The other makes mentioned above
Well, Porsche, Ferrari and Maserati can't really do much about it, but all have said they're working on more efficient vehicles so they're taking a step in the right direction. The Touareg is mentioned for VW - I'd suspect that'd do much better over there in the States if you were given the diesel engines we get in Europe instead of the rather limited V6/V8 range you get there. Hell, if they gave the States diesels in the Tiguan and Routan it wouldn't be excessive - VW drivers over there seem to be more welcoming to diesels than maybe drivers of other makes, given how popular the Jetta TDi seems to be.
Anyway, enough from me - any thoughts?
Every year, automakers that fail to meet the federally-mandated CAFE fuel efficiency standards receive fines in proportion to their gas-guzzling crimes. Last year, DaimlerChrysler set a record with a fine of $30,357,635.50, and that figure is proving tough to beat. Still, Mercedes-Benz, which made up half of the failed marriage that was DaimlerChrysler, tried its best to top itself by recording a whopping $28.9 million fine for cars produced in 2007, again taking the gold medal. Come on, guys, we know you can do better ... or worse, or whatever.
Other manufacturers that fared poorly in CAFE reporting include Volkswagen, which was hit with a $4.5 million fine (much of which was due to the Touareg light truck), Porsche and Maserati, which tied with $1.2 million fines each, and Ferrari, which had $1.1 million in CAFE fines pulled from the clutches of its purse strings.
These huge fines are exactly why automakers are worried about the impending increase in fuel economy requirements. Those companies that managed to stay under the requirements are also going to need to know as soon as possible what mileage requirements are going to be in the coming years if they have any hope of staying in the clear. It looks like that will not happen quickly.
Why does this not surprise me? Mercedes seem to be ploughing on into a very shakey market that is making definite steps towards cleaner and more efficient cars by realeasing more and more powerful and fuel-inefficient AMG, Black Series, large sedans and off-road models.
WAKE UP GUYS!
I know these sorts of vehicles are what Mercedes do, but common business sense would dictate that the best way to stay alive in a market that's crumbling is not to subject yourself to massive fines for building irrelevant cars completely out of step with the models that you need to be concentrating on. Like it or lump it, the company has to produce more fuel efficient models. Let's face it - if Mercedes-Benz folds, then they'll never be able to produce things like the Black Series again, so at least trying to balance their range by trying to improve general efficiency might seem like a good move.
What I'd do...
Personally I'd stop the Black Series all together (making them collectors cars instantly, so owners would love it) and seriously cut down the AMG range. Does the world really need an AMG of every model bigger than the C-class? I remember when there used to only be AMG models of the C and E class. How about doing the same today, but with the C-class and CLS-class? Then, get rid of the GL-class (I don't think I've ever seen one in the UK, I don't know how many you get over in the States) and R-class, which while looking kind of cool seems largely irrelevant when the range includes the M-class which is already pretty good at the "car" thing, plus it's presumably better off road. And I can't believe you still get the G-class over there! Impressive vehicle, but surely it's had it's day - the G-class must go.
Finally, in Europe, the Viano needs scrapping altogether. The Vito van already exists and is available with extra seats, if you really must have a Mercedes large MPV then you're probably a taxi driver and therefore not bothered about it being a van in the first place.
And back to the USA - bring in the A- and B-class. The market is warming to smaller cars, and hey presto Mercedes already produce two very good ones. Even just the B-class would be a start.
And look, I've got rid of a pretty large number of the most inefficient vehicles in the range already... perhaps not the most market-viable solution, but the solution in my ideal world...
The other makes mentioned above
Well, Porsche, Ferrari and Maserati can't really do much about it, but all have said they're working on more efficient vehicles so they're taking a step in the right direction. The Touareg is mentioned for VW - I'd suspect that'd do much better over there in the States if you were given the diesel engines we get in Europe instead of the rather limited V6/V8 range you get there. Hell, if they gave the States diesels in the Tiguan and Routan it wouldn't be excessive - VW drivers over there seem to be more welcoming to diesels than maybe drivers of other makes, given how popular the Jetta TDi seems to be.
Anyway, enough from me - any thoughts?