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Guess really it's up to people to decide whether or not he's right on this...the proof is there in the last 9 months that his impact has been massive on the sport in general, not just the British fans.
SkySports
*** Oh but another successful season by a certain German of past times or a certain Spaniard wouldn't? Give it a rest Mosley.
The FIA president Max Mosley believes Lewis Hamilton's impact in F1 has been exaggerated.
Mosley also reckons that another successful season for the Brit could have an adverse effect on the sport.***
And Mosley claimed it would be "surprising" if Hamilton had known nothing of McLaren's possession of the Ferrari dossier which cost his team a £50million fine and disqualification from the constructors' championship - although he stressed he had no evidence either way.
Hamilton missed out on the World Championship by a single point following a gearbox failure in the final race.
Novelty value
But Mosley believes the rookie's fame is a consequence of his novelty value and attention could easily have been attracted by one of the other young drivers in the paddock.
"He has certainly helped enormously in the UK," Mosley told the BBC.
"He's also got a lot of interest worldwide because he's come manifestly not from a rich background. He's just made it.
"There is always somebody new. If it wasn't him it would be either [Nico] Rosberg or [Robert] Kubica or one of the other new stars, a [Sebastian] Vettel, would suddenly be the big one.
"So I think there is a tendency to exaggerate the importance of Lewis Hamilton."
Mosley also revealed he is worried about the "Schumacher effect" should Hamilton match his 2007 performance next year.
"If he does the same thing next season as he's done this season, it will certainly have a big effect," he said.
"It will start to be negative because we'll get the Schumacher effect where people start writing to me saying can't you do something to slow him down."
Mosley spoke out ahead of next month's FIA hearing when McLaren will seek to secure the drivers' title for Hamilton by overturning the result of the final race in Brazil on the basis of fuel temperature offences by two other teams.
McLaren have appealed against the decision not to punish the Williams and BMW Sauber teams for having fuel that was too cold.
If McLaren are successful in having their three points-scoring drivers excluded, Hamilton could be moved up in the results to fourth, giving him enough points to displace Ferrari's Kimi Raikkonen as World Champion.
Appeal
But Mosley said: "It could happen, absolutely, because this will go to a court of appeal.
"That said, it's very unlikely, because even if they excluded those cars they are not obliged to reclassify Hamilton. There's absolutely no need, if they don't wish to, to change the position that Hamilton was in."
Asked if he thought Hamilton had known more about the Ferrari information being in McLaren's possession than has come out in public, Mosley said: "It would be surprising if he didn't know something of what was going on, but I've got absolutely no evidence that he had. On that basis it would be wrong of me to suggest that he had."
SkySports
*** Oh but another successful season by a certain German of past times or a certain Spaniard wouldn't? Give it a rest Mosley.