Chrysler's advertising before the blitzkrieg was mediocre. Since then it has become utterly loathsome. It's clear that Daimler wants Chrysler to fail so they can simply absorb whatever is left of the company after they've bled it dry.
Chrysler has a couple cars that could be solid image sellers - the SRT and turbo GT Cruiser, the Sebring ragtop, the Pacifica - and what do they advertise? The Caravan. As if nearly undiscovered tribes in Borneo didn't already know that Chrysler invented the minivan.