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People in the UK can get Prince's new album free with a popular tabloid newspaper this weekend - some 2.8 million copies infact. Prince has already given away hundreds of thousands of free copies of his latest album with concert tickets.
Prince stands to make a tidy sum in royalties - more than he would normally get from CD sales - all paid for by the marketing budget of the newspaper in question. And fans stand to benefit by getting his album for free (well, for the cost of a Sunday paper...)
Record stores are furious and claiming that they too have supported Prince in his career by selling his albums (did they really have any choice??) But one high street store, HMV, will actually be selling the newspaper themselves - presumably in an attempt to attract people into their stores!
Is this the beginning of the end for high street music stores? Last month, we already saw the demise of Fopp, a budget CD/DVD store which only recently expanded as far as London, after having been immensely popular in it's native city of Glasgow. Charging as little as £3 for CD's, even Fopp couldn't compete against the double-whammy of internet download stores (such as iTunes) and the rise of this new type of marketing ploy - the 'covermount' (free giveaway to promote newspaper/magazine sales)...
Article
Prince stands to make a tidy sum in royalties - more than he would normally get from CD sales - all paid for by the marketing budget of the newspaper in question. And fans stand to benefit by getting his album for free (well, for the cost of a Sunday paper...)
Record stores are furious and claiming that they too have supported Prince in his career by selling his albums (did they really have any choice??) But one high street store, HMV, will actually be selling the newspaper themselves - presumably in an attempt to attract people into their stores!
Is this the beginning of the end for high street music stores? Last month, we already saw the demise of Fopp, a budget CD/DVD store which only recently expanded as far as London, after having been immensely popular in it's native city of Glasgow. Charging as little as £3 for CD's, even Fopp couldn't compete against the double-whammy of internet download stores (such as iTunes) and the rise of this new type of marketing ploy - the 'covermount' (free giveaway to promote newspaper/magazine sales)...
Article