Is the Golf also called the Rabbit?!
VW should be ashamed, of both names!
Well, obviously you wouldn't know the whole story of the deal, but here it goes:
Back in the 1970s when the Golf was comming in and the Beetle was going out, Volkswagen saw the "need" to import the Golf to the US as a Beetle replacement. Given the success of the Beetle and other animal-related nameplates in the US, Volkswagen decided to import the Golf to the US (and I belive Canada as well) as the Rabbit, despite the fact the cars were nearly identical. The Rabbit was also sold alongside the Fox of the period, both of which were joined by the Jetta and Quantum as well.
Although the car was slow to take off, once it did, VW never looked back. Throughout the MKI generation the car remained badged as the Rabbit, but once the MKII models showed up in the US (a few years after their European debut) the name switched to the Golf, as it seemed that it would remain so for quite some time.
Fast forward to the MKV structure, Volkswagen saw the need to bring the new model to the US, but it continued to sell the MKIV chassis on into 2005. In the early part of 2006, Volkswagen debuted the MKV Golf at the Chicago Autoshow, but just a few weeks down the road in New York City, they announced that they were returning to the Rabbit name once again.
Volkswagen's offical reasoning is that the Rabbit name ties in better with Volkswagen of the past, representing a time when cars were fun and affordable for the company... As they are attempting to shake off their previous CEO's vision of being a Mercedes Compeditor... They went on to say that with models like the Beetle, the Thing, and the Microbus, it is very important to continue on with "iconic" models like the Rabbit in markets that made the car popular.
Volkswagen for the most part has succeeded with their goals on the car, giving it a great introduction to the public with some creative commercials, online advertisements, and nice general public introductions. The fact that you can pick up a two-door model that is nicely equipped for less than $15K is a steal, and Volkswagen dealers have been having a tough time meeting the demands of the public with the car.
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My point?
Just because the name sounds silly doesn't mean jack-squat. Americans loved the Rabbit just as much then as they do now, and although the Golf name was indeed a good one to begin with, the Rabbit name continues to echo through the halls of Volkswagen fan's heads.