Source: http://www.evo.co.uk/rolls-royce/ph...yce-phantom-delivers-super-luxury-masterclass Rolls Royce has unveiled the eighth generation of the Phantom with a range of incremental updates and a twin turbo V12. What do you think of it? Spoiler: My opinions I think it looks awful. It's less proportional and elegant than the previous model, and in the press photos it really does look like something out of GTA in that it simply looks a bit strange and contrived. In person it may be better, but for now I'm not a fan. Unfortunately (for me), I don't think Rolls Royce have ever had to worry about losing my business...
I share some of the same sentiments as you; does look very GTA-ish. It's actually underwhelming to me. I was expecting something a bit more different, but looks like the last Phantom just facelifted. If I was after a Rolls, I think I'd go with any of the other models.
I love it because you can get a gold-plated sculpture of your DNA in the dash. If there was ever a car to make you feel poor it's this.
It looks just like the last one but modelled by a 3DS Max noob. I'm going to go down to the showroom tomorrow and specifically refuse to pre-order!
Meet the new car; it's the same as the old one but more prestigious and the gentleman at the yacht club will laugh at you if you don't have one. There doesn't seem to be any real significant change in the look from the model reintroduced in 2003. They say if it isn't broken, don't fix it. I'm sure it will sell well.
Because capitalism. Plus they're hand built and Rolls employs some serious craftsmen to do the leather and wood work for their cars. Oh and also:
Amazing engineering and build, probably the most road presence of any car on sale... just stunning. But I couldn't own one, even if I had more money than I knew what to do with.
Because it's commercially impossible. A cheap car costs no less to design, engineer, develop or even build than a more expensive one, but a manufacturer has to sell it for less money anyway to fulfil the needs of a particular segment. The profit margin on a £20k Golf is significantly bigger than it is on a £10k Up. Making a car of Rolls-Royce quality for £20k would almost certainly only be possible at a massive loss.
This bit from the News article isn't strictly accurate, the Gallery options shown so far are simply examples of what can be done, in order to inspire customers to specify their own 'art'. They can choose anything they want - It's not like those seen so far are the only choices on an options list.
The styling may not have changed much from the 7th gen, but the luxury and craftsmanship inside, even from just pictures, looks absolutely staggering.
Can't even get an OLED screen for your £350k. Why are car manufacturers so behind the times in this department?
Sadly in my case I don't think Rolls Royce are capable of their usual attention to detail on such a small scale.
It is beautiful and I'm kind of glad it didn't deviate too much from the previous one because it's become somewhat of the signature look that people understand as a Rolls Royce. Rolls Royce's of old have pretty much faded out of most peoples consciousness. The 2003 Phantom IS the companies design language. However I don't like the lights, they are too busy compared to the simple front end they are bolted too, they have made this mistake quite a few times with the rest of the range, particularly face lifts. I also don't like the digital dash, yes I know it's hard to get away from these days and I love them in other cars but not in a Rolls. The pain of never having one, it hurts!
Didn't think I'd get responses on my $20,000 question. Just for that reason. So you can request one and they'll happily R&D and install your bespoke instrument screen for another 50k.
When it pulls up behind you in traffic it starts to melt your rear bumper! If your driving towards it... oh well, nice knowing you
An OLED screen will burn in terribly in this application, also its not going to be reliable long term in an environment with constant temperature changes an movement. Development of these things in cars move slowly for much the same reasons as they do in aviation, the amount of testing and the time needed to get the certification for components is much longer than for household appliances. That's why your seat back screens are so archaic on a plane, they wernt when they started designing them!