VW + Google + Nvidia, Audi + Bang & Olufsen

[emad]

VAG seems to be in the mood for partnerships, collaborating with Google and Nvidia to create Google Earth powered GPS systems, as well as incorporating a 1000+ watt, $11500USD Bang and Olufsen sound system for the Audi A8 and S8.

 

[YSSMAN]

Hmm, interesting. Volkswagen had said before that they have always had a tradition of being "in the know" of what is hip and cool, and utilizing Google and the like is a good sign of that.

...Now if they could lower their prices just a touch, they might appeal more to the 18-34 y.o. like they should...

 

[Amemiya]

Sounds cool.

 

[Wolfe]

Sweet. Google Earth is nifty.

The $11,000 audio system is just amusing.

 

[GilesGuthrie]

It's not that much really. Lexus have been offering Mark Levinson stereos that cost more than that for years.

 

[Pupik]

It's not that much really. Lexus have been offering Mark Levinson stereos that cost more than that for years.

Here it's a $4000-7000 option, but that includes the Navigation System (we call 'em "NavLev" for short).

On the other hand, Bluetooth-capability is a fairly recent option, ony available since mid-2005 on a few models; it'll be on every car by mid-year. It still doesn't let you surf the net via your phone yet.