Ward's Auto Interior Awards: 11 of 14 Class Wins Go to Big Three Models

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When did the day come that interiors designed by our own domestic automakers were being celebrated as the best in the biz? After decades of dull designs, cheap materials and poor fit and finish, that day would be today. Ward's Auto has released the results of its 2007 Interior of the Year Competition, in which both its own editors and members of the auto industry at large choose the best inner sanctums in seven vehicle classes ranging from Economy-Priced Car to Premium-Priced Truck. Shocker: Domestics cleaned up, being awarded 11 out of 14 class awards between the editors' choices and the popular vote (and that's not including the Volvo S80's editor award for Premium-Priced Car). The Saturn Aura and Chevy Silverado, in particular, were singled out for their fine furnishings by both judging bodies in their respective classes, just like they were in the North American Car and Truck of the Year Awards last January.

Ward's also awarded prized for Best Brand Expression to the Jeep Wrangler, Best Interior Trim to the Infiniti G35, Best Cup Holder to the Chrysler Sebring and Best Overall Comfort to the Lexus LS 460L. Check out all the award winners after the jump, and pontificate on the state of affairs that led us to this day when domestic interiors are getting props aplenty.

[Source: The Auto Channel]

Award Category Ward's Editorial Staff Industry At-Large Vote

Economy-Priced Car: Honda Fit, Dodge Caliber
Popular-Priced Car: Saturn Aura, Saturn Aura
Premium-Priced Car: Volvo S80, Lincoln MKZ
Popular-Priced CUV: Honda CRV, Saturn Outlook
Premium-Priced CUV: Cadillac SRX, Cadillac SRX
Popular-Priced Truck: Chevy Silverado, Chevy Silverado
Premium-Priced Truck: Lincoln Navigator, Cadillac Escalade
Best Brand Expression: Jeep Wrangler
Best Interior Trim: Infiniti G35
Best Cup Holder: Chrysler Sebring
Best Overall Comfort: Lexus LS 460L.

The winners in photos

- Economy:

2007.honda.fit.20032985-E.jpg

(Honda Fit)

2007.dodge.caliber.20093894-E.jpg

(Dodge Caliber)

- Popular-Price:

2007.saturn.aura.20091704-E.jpg

(Saturn Aura)

- Premium-Price:

2007.volvo.s80.20105106-E.jpg

(Volvo S80)

2007.lincoln.mkz.20100139-E.jpg

(Lincoln MKZ)

- Popular-Price CUV:

2007.honda.crv.20102807-E.jpg

(Honda CR-V)

2007.saturn.outlook.20105155-E.jpg

(Saturn Outlook)

- Premium-Price CUV:

2007.cadillac.srx.20100368-E.jpg

(Cadillac SRX)

- Popular-Price Truck:

2007.chevrolet.silverado1500.20103391-E.jpg

(Chevrolet Silverado)

- Premium-Price Truck:

2007.lincoln.navigator.20097583-E.jpg

(Lincoln Navigator)

2007.cadillac.escalade.20031644-E.jpg

(Cadillac Escalade)

- Brand Expression:

2007.jeep.wrangler.20097209-E.jpg

(Jeep Wrangler)

- Best Trim:

2007.infiniti.g35.20105797-E.jpg

(Infiniti G35)

- Best Cup Holder:

2007.chrysler.sebring.20114730-E.jpg

(Chrysler Sebring. Why? Because they are heated and cooled!)

- Best Overall Comfort:

2007.lexus.ls%20460.20117749-E.jpg

2007.lexus.ls%20460.20117733-E.jpg

2007.lexus.ls%20460.20117740-E.jpg

(Lexus LS460)

---

Not a huge surprise this time around. The Americans are getting better in the interior department, and its showing...
 
Not that I've ever seen it in person (we don't get it here), but that Caliber interior doesn't exactly scream wonderful, to me.

The Aura interior looks pretty good.

Love the Jeep steering wheel... that's interior branding!
 
I'm thinking the Caliber won because of it's overall layout, because I wouldn't consider it a good car in terms of quality. I'd rate the materials pretty low, with hollow and hard plastic pannels, quality poor enough to be mistaken for some kind of cheap European or Korean car...

...Its really that bad...

But the thing is, you get inside the Caliber and its a nice (ish) car. I have a really hard time hating it because it has nifty ideas (refrigerated glove box, fold-down speakers in the tail-gate, overhead lamps that detach for flashlight/torch use, illuminated cup holders, etc...

I assume its the neat options that made the Caliber interior a best-choice... As even I would rate the crap-tastic Yaris interior better than that...
 
I can't stand the Ford and Chrylser/Dodge interiors. GM has done an excellent job rebounding themselves, though.

My only other complaint is that Audi should be on the list. I'd really like to see how their interiors last in the coming years, though. The old ones sucked in that department.
 
The Caliber and Wrangler both have crappy interiors, I have no idea why they won anything at all.
 
Grrr....use black plastics/leather or beige, but not both!:mad:

Also, the Caliber's interior is pretty poor, as stated above.
 
The Caliber and Wrangler both have crappy interiors, I have no idea why they won anything at all.

+1 While I don't like them, the 300/Charger/Magnum is probably Chrysler's best looking interior so far.

weird to find no germans on that list

I smell prejudice by this Ward's company. Most comfortable...a...Lexus? They obviously never sat in an S-class or A8.

Very. The AMG models have beautiful interiors.

+1 I feel a regional prejudice here. Interiors may be improved for the "big three" American automakers--they still lag behind European interiors. In my opinion Japanese interiors are hit and miss still. Take Honda, I hate the Civic, Ridgeline, and CRV interiors--but the TSX/Accord and TL are brilliant interiors.
 
We like the cup holders here in the US... You've got to remember that many Americans (including myself) spend a lot of time in their car every week. Having nice cup holders that can actually hold stuff is a plus, be it for a drink or not.

Quite frankly, the cup holders in my Jetta are absolutely useless. They can barely hold a can of soda in the front, as I otherwise have to use the rear-set holders for my cups from Taco Bell (or whatever).

The cool thing about the Chrysler cup holders is that they heat the drinks, and cool the drinks, which is a nifty feature. Especially the cooling one, when its been as hot as it has been thus far this summer...

===

I too was surprised by the lack of Germans here, particularly with Volkswagens in the compact class. Its odd... It did make me wonder where the 3-series was as well, as I quite like the new interior.

...And I'd definitely agree on the S-class for comfort. I sat in both the LS and the S at the Grand Rapids Auto Show, and the Merc takes it by a mile. The seats are perfect. I'd even say the "lesser" S80 (Volvo) and CLS (Merc) had better seats than the LS...
 
The CLS has a great front seat passenger comfort--but the backseat is made for people shorter than 5'9" due to the slopping roof. The Nissan Maxima actually is quite comfy as well.
 
-> Hmm...

2007.dodge.caliber.20093894-E.jpg


^ I really do understand the funtionality of its interior like the heat/cool clovebox, but it is still looks like that you can punch though the dashboard because of its cheapness/fugliness. Nissan Versa or Hyundai Elantra deserves that spot better. :yuck:

Nissan Versa

nissan-versa-20050930054237224.jpg


Hyundai Elantra

elantrainterior.jpg


2007.lincoln.navigator.20097583-E.jpg


^ I've seen the new Navigator at the LA auto show, and boy, Hyundai's Azera has a better finish than that. :indiff:

-> I think some of the guys in Ward are kinda far sighted. :dunce:
 
Not that I've ever seen it in person (we don't get it here), but that Caliber interior doesn't exactly scream wonderful, to me.

I've driven a few - it's a horrible interior, but quite good for the price. Better than most direct competitors (though there are a few that best it - such as the Nissan Sentra - though the Versa lags).

However, the Navigator has the single worst dials of any vehicle on the US market and I strongly question any survey including that interior in the 'best of' anything. Truly awful.
 
I actually like the design on the Navigator's interior, but I'd be lying if I said it was made of good quality pieces.
And the Caliber? Isn't that the car that costs about the same as the Rabbit? Oh, lollerskates. The interior of the Caliber looks like it was made of paper mache by a 4th grader in art class. Pretty much everything under 17 grand outclasses it, excepting any Saturn Ions still sitting on dealer lots.
 
Brad's Awards for Best Interiors 2007

Economy-Priced Car: Volkswagen Rabbit (Golf)
2007.volkswagen.rabbit.20096562-E.jpg


There is an all-around 'solid' nature to the interior of the car that I really do like, and I'd easily say it leads the class in comfort and style. I hear a lot of complaints about the back seat, but I don't see why. I think they're really comfortable, and even with the seat adjusted for me in the front, I've got plenty of room in the rear.

Popular-Priced Car: Saturn Aura
2007.saturn.aura.20091704-E.jpg


Its not a surprise that I like this one. Surprisingly good quality, a smart layout, and an overall attractive look make it a winner in my book. It easily trumps the Camry in the interior department, and it makes the American competition look bad as well... Well, not the Fusion, but the Sebring, yes.

Premium-Priced Car: BMW 3-series
2007.bmw.3series.20103525-E.jpg


Everything is laid out right where you would expect it to be, everything feels as it should in a $30K+ car, and overall, it doesn't drive you crazy with so many stupid buttons that you can't figure out what does what. There are knobs for the radio, a button for the A/C, etc. Nothing stupid, just keeping it simple.

Popular-Priced CUV: Saturn Outlook
2007.saturn.outlook.20105155-E.jpg


I'm still singing the praises of this SUV/Crossover wherever I go, and the interior is always one of the main pieces of the puzzle. Quality is outstandingly good for a GM product, just like its Aura sibling, and like the 3-series, it has a very "common sense" attitude about the layout and how things are controlled. The best part about the interior is the space, and the fact that even with three rows, there is still room behind the third row for groceries or the dog.

Premium-Priced CUV: Cadillac SRX
2007.cadillac.srx.20100368-E.jpg


Again, not much of a surprise, but the class is really split between too-odd or too many buttons to really have a clear winner. The Cadillac really splits the difference in those categories, and ends up being a good showing in a growing class.

Popular-Priced Truck: Chevy Silverado
2007.chevrolet.silverado1500.20103391-E.jpg


Without a doubt the Chevy is a class-leader here. Toyota's Tundra interior just looks retarded, and the rest of the class isn't that good either... Although, the top-line F150 models do look nice...

Premium-Priced Truck: Mercedes-Benz GL
2007.mercedes-benz.gl-class.20109357-E.jpg


What can I say, I like the look. Sure, I love my Cadillac to death, but I decided to move it just a bit for the GL simply because it just looks good, feels good, and actually works well for a driver who may not have read the manual just yet.

Best Brand Expression: Jaguar XK
2007.jaguar.xk-series.20094721-E.jpg


Jaguar, at least to me, has always been about blending the strong traditions of British luxury and elegance with a few hints of sport and touring ability. The XK comes off as a winner here, with a driver-focused interior that allows for plenty of visibility when driving quickly, and yet more than enough comfort to make a cross-country drive worth doing. Its perfect, and impresses me every time.

Best Interior Trim: Volvo C30
2008.volvo.c30.20031544-E.jpg


When I first experienced the car at the Chicago Auto Show back in February, I was shocked. I couldn't believe they put this many fancy pieces in such a small car, especially one with a "cheap" price-tag. I still love the waterfall console, and everything just felt good, if not, expensive. I wouldn't call it the best interior in a compact, but it comes close.

Best Cup Holder: I don't really care...

Best Overall Comfort: Mercedes-Benz S-Class

2007.mercedesbenz.sclass.20025496-E.jpg


Sitting in the front and in the back, it was like being at home in my Lazy-Boy. Its just right in every dimension, and even though I'm not all that geeked by the digital dashboard, it works well enough. It easily surpasses the LS, and even some higher-end luxury models I've been in. Its the right mix of sport and comfort in the front, and the perfect amount of luxury and comfort in the rear.
 
]I actually like the design on the Navigator's interior, but I'd be lying if I said it was made of good quality pieces.
And the Caliber? Isn't that the car that costs about the same as the Rabbit?

Ever driven a Rabbit? Their interiors aren't anything to write home about either. There's more cheap plastic there than a cheap plastic factory.
 
I'm thinking the Caliber won because of it's overall layout, because I wouldn't consider it a good car in terms of quality. I'd rate the materials pretty low, with hollow and hard plastic pannels, quality poor enough to be mistaken for some kind of cheap European or Korean car...

...Its really that bad...


Agreed, I can't believe it won. It is very bad!

I don't see the point in this award:

Best Cup Holder

Simple, American awards.


We like the cup holders here in the US... You've got to remember that many Americans (including myself) spend a lot of time in their car every week. Having nice cup holders that can actually hold stuff is a plus, be it for a drink or not.

Spending a lot of time in cars every week is not unique to Americans.
 
Ever driven a Rabbit? Their interiors aren't anything to write home about either. There's more cheap plastic there than a cheap plastic factory.
I understand that, but me and my father took a test drive of a Caliber as soon as they got on dealer lots and their was a long list of things I was afraid to touch again after touching them the first time, for fear of them breaking off. Most notably, the door handles and steering wheel, but the glove box as well semed to try to come apart in my hands. The Rabbit does feel cheap in base spec, yes. But at least your fears that interior pieces will disintegrate in your hands are abated in a Rabbit.
 
My big problem in the Caliber is actually the turn signal level which feels like it could break off at any second.
 
Knock on the upper dashboard, its as hollow as Paris Hilton's head...

...The Caliber design overall works on the interior, its just a shame they didn't spend a few more dollars for quality pieces. By no means would I consider the Cobalt to have "best in class" materials, but thats almost Mercedes-like by comparison to the Dodge. But then again, I've noticed a pretty big dip in quality overall throughout the segment. I even find the Civic quite unimpressive now, and I'd even rate the Fit interior higher than that.

With the Rabbit, I think the difference is that it feels, and actually looks good. Sure, it may be a bit cheap (the new radio pisses me off), but for $15K, you're getting a lot more car for the money than a $15K Caliber.
 
About the Rabbit:

It's also boooooring. I like the Aveo's interior better...
 
Personally, I find the interior of the Fit to be more astetically (sp?) pleasing than the Civic's.
The Civic was on my "to-test-during-purchasing" list and both night-time lighting and day time arrangment left something to be desire (for my old-fashioned taste). The whole thing was (as I've said before) too star-trekky. :lol:
The Fit on the other hand looks nice by comparison. 👍
The Cobalt was another I tested and that interior was (to me) more pleasing than the Civic.
Of course, not suprisingly, I preffer my Corolla's interior to each of the above. :boggled: :lol:
 
Best full sized truck...with this interior...won?
2007.chevrolet.silverado1500.20103391-E.jpg


Come on, this interior is lightyears better:
large%20di%2020%20-%20ford%20f-150%20lariat%20-%2001.jpg
 
Ugh. GM's new interiors are far better than Ford's. Ford doesn't understand how to properly mix squares and circles.
 
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