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It is reported that XBox CEO Asha Sharma was offered a $500 million deal by Netflix executive Peter Rice for exclusive rights to Microsoft gaming IP over a seven year period. She then tried to leverage it to $800 million, at which point Netflix noped out. Now XBox is trying to salvage the situation by creating smaller deals with multiple partners.
kotaku.com
Xbox Reportedly Bungled $500 Million Netflix Deal
According to industry insiders, newly appointed Xbox CEO Asha Sharma overplayed cross-media potential with recent Netflix exec Peter Rice to the tune of $800 million