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Xiaomi has entered a strategic partnership with the Nürburgring, becoming a premium partner of the race track. The agreement includes naming rights for Curve 12 on the Grand Prix circuit—now called the Xiaomi Curve—and advertising installations on the Nordschleife, including a large display between the Aremberg and Fuchsröhre sections and signage at the entrance.
The partnership builds on Xiaomi’s 2023 test run of its 1,500 hp SU7 Ultra Prototype, which completed the 20.8 km Nordschleife in 6:46, the fastest time ever for a 4 door "normal" car I believe. Xiaomi is now a member of the Industriepool, a program that allows vehicle and component testing for 16 weeks per year.
As part of the deal, Xiaomi also joins the Nürburgring Business Club, a B2B network for companies active at the track.
www.nuerburgring.de
EDIT:- Map below
The partnership builds on Xiaomi’s 2023 test run of its 1,500 hp SU7 Ultra Prototype, which completed the 20.8 km Nordschleife in 6:46, the fastest time ever for a 4 door "normal" car I believe. Xiaomi is now a member of the Industriepool, a program that allows vehicle and component testing for 16 weeks per year.
As part of the deal, Xiaomi also joins the Nürburgring Business Club, a B2B network for companies active at the track.
Xiaomi neuer Premium Partner am Nürburgring
Das Technologieunternehmen Xiaomi und der Nürburgring haben sich auf eine tiefgreifende Partnerschaft verständigt.
www.nuerburgring.de
EDIT:- Map below
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