Does the line form behind you???
Exactly, a mind-numbingly boring car will not be saved by making it look flashy. The PT Cruiser and VW Bug come to mind there. What you have is a Neon and Golf, but with retro-ish shapes on top. But, what they had going for them, was that nothing on the road at the time looked like them. But, with this, you already have a car that looks like it, the Charger.
You think in a country where we buy more trucks than anything else, people are really going to give 2 flips about the look of a FWD sedan???
WHAT is different about it??? It might be different than the outgoing Stratus sedan, or the original Avenger, but different as a whole it most certainly isn't. If Chevy came out and said that the new Camaro was going to be FWD, and look just like the current Impala, would you think that was "distinctive" and a "step forward" in design??? I sure as hell wouldn't.
I fully understand what a "corporate face" is and why its important. But, what I don't agree with is making a car look exactly like a current model, just smaller, and being satisfied with that.
You use BMW, so I'll take that example and go with it. They very much have a "corporate" look. But, every one of their cars has it's own look and feel. Yes, they all have the kidneys for grills, and that "Bangle" feel to them. But, you'd be hard pressed to confuse a 330i with a 550i at a glance. Yes, they are instantly known as BMWs, but very different looks. Completely different headlights, very different taillights, and a whole different flow with the shape of the body and contours. Not so with the 2 cars from Dodge....
This.....
.....doesn't look like this.
And yet, this.....
.....is almost exactly like this.
Well, this thread is about the DODGE AVENGER, so that is what I talked about. I didn't know this was the thread where we get to bag on all other brands out there. But, if you can find me another car from a Euro or Japanese brand that looks this blatantly copied from a current model, I'll gladly gripe about it as well.
Hilg