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ESPN & TNT decided not to renew with NASCAR: According to a Sports Business Daily report, ESPN and Turner ditched NASCAR not the other way around. ESPN and Turner Sports each informed NASCAR in early July that they did not intend to bid on the available television rights packages, Sports Business Journal reported Monday. The rationale was similar for both organizations declining television ratings made NASCAR a less attractive property. Turner, according to the report, "ultimately decided that more NASCAR races weren't worth the investment." ESPN, meanwhile, "had soured on the sport because of declining TV ratings, an aging fan base and a tough ad sales market." The report casts a somewhat negative light on both NASCAR apparently abandoned by two high-profile broadcast partners and NBC Sports, which will pay $440 million per year for rights through 2024.(Sports Media Watch)(7-30-2013)
I just don't get the rational of ABC/ESPN, one of the reasons ratings were/are falling is because you put every damn race on a pay channel! That's like building a McDonald's in the desert, than claiming the reason you are losing money is because nobody want's their food and not because you built the damned thing in the middle of nowhere.