2021 Lincoln Zephyr

GranTurNismo

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The 2021 Lincoln Zephyr prototype has been unveiled today at Auto Shanghai 2021, which will be the brand's upcoming flagship sedan. Certain styling cues are supposed to resemble the luxurious Zephyr and Continental models of the 1930s. Lincoln has confirmed the car will enter production soon and styling will be as close t to this prototype as possible.

The good news is, Lincoln hasn't given up on sedans, and this looks like a genuinely stylish and high-quality car, in the same vein as the 2016-2020 Continental.

The bad news is, it's for the Chinese market only. US buyers won't get to experience this car at all. I guess it makes sense though, as sedans sell much better in China than the United States, and if it were offered in the US, it would likely not even sell as little as 2,000 units per year.

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VXR

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My comment on the A6 e-tron stands, here.

That new Audi could be this and I'd take you for your word. It definitely isn't the look of an Audi.
 
16,065
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GranTurismo0517
RandomCarGuy17
Wow, an actual new car from Lincoln and...the US isn't getting it. *sigh* I hate the world...

Aside from my irritation with reality, the car itself gives me similar vibes to the Audi A6 e-tron Concept revealed not too long ago. Though I'd say it looks better than the A6 for sure, mainly because the front is a bit proportioned better with the lights and grill. The taillight bar looks good too.
 
39,163
Australia
The Bronx
That top picture, gives me VW Phaeton/Passat/C(class? The VW C thing that raced in BTCC) vibes.
 

Keef

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GTP Keef
That top picture, gives me VW Phaeton/Passat/C(class? The VW C thing that raced in BTCC) vibes.
It was called the Passat CC.

Anyways, I'm digging this concept. It's got a healthy amount of futuristic art deco design style which feels like the right direction for American luxury. If an American luxury car doesn't remind me of the Chrysler Building then something is wrong. The interior is a bit plain though, it could definitely use more art deco intricacy like the current Aviator has.
 
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39,107
VXR
My comment on the A6 e-tron stands, here.

That new Audi could be this and I'd take you for your word. It definitely isn't the look of an Audi.
I'd say this looks a lot more like an Audi than the Hyundai with Audi badges that the E-Tron is. This at least has the right beltline.
 
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GranTurNismo

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I'd say that mimicking a design from a more successful car is the most logical thing for Lincoln to do at this point. The 2016-2020 Continental may not have closely resembled any other car on the market, and it sold poorly. Being that the Audi A6 and A7 are strong sellers relative towards their competitors, Lincoln probably views that making a car with the same general design as the A6/A7 but with some Lincoln styling touches added on, as well as a lower price tag (probably), is a recipe for at least decent sales.
 
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Keef

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I'd say that mimicking a design from a more successful car is the most logical thing for Lincoln to do at this point. The 2016-2020 Continental may not have closely resembled any other car on the market, and it sold poorly. Being that the Audi A6 and A7 are strong sellers relative towards their competitors, Lincoln probably views that making a car with the same general design as the A6/A7 but with some Lincoln styling touches added on, as well as a lower price tag (probably), is a recipe for at least decent sales.
I think the Continental was effective as an advertisement. It ushered in what was basically a design and quality revolution at Lincoln and I'm not sure many people were prepared for it. Now Lincoln has the cachet to put something like the Aviator or this Zephyr into production and actually be respected for it. That said, I haven't seen many Aviators on the road but I've seen even fewer Cadillac XT6es so something must be working. Continentals, Navigators, and Aviators all have presence and command attention, at least in my opinion. I think the next wave of Lincoln design will be pretty nice and elevate the brand even further. Having the overall shape of an Audi isn't a bad thing as long as the graphics are intricately American.