My guess would be it's some over-privileged kid who whined over wanting a BMW, but his dad gave him an Audi, and he decided to demonstrate to the world his displeasure and overwhelming stupidity. Yeah, that's a lot to guess from three photos, but there you go.
Or maybe he found out Audi's parent is VW, and his car being associated with those of "common people" left him with such a distaste he decided to rebadge it.
I think his friends should rebadge it with VW emblems, though, at least that would be more accurate.