The European Union banned the sale of snus in 1992, after a 1985 WHO study concluded that "oral use of snuffs of the types used in North America and western Europe is carcinogenic to humans", but a WHO committee on tobacco has also acknowledged that evidence is inconclusive regarding health consequences for snus consumers.
Only Sweden and EFTA-member Norway are exempt from the EU ban. A popular movement during the run-up to the 1994 referendum for Sweden's EU membership made the exemption of EU's criminalization of snus a part of the membership treaty.
Recent actions by many European Governments to limit the use of cigarettes has led to calls to lift the ban on snus as it is generally considered to be less harmful, both to the user and surroundings, than cigarette smoke.