Audi TT Inspired Concept

[ProjectWHaT]

Audi will reveal a new 'TT' concept tomorrow, but here's an early look... | Autocar

First look at Audi's retro new design manifesto, set for public debut at Munich motor show

www.autocar.co.uk

Audi accidentally leaks a new concept car based on the original Audi TT that is set to debut at the Munich Auto Show

An official disclaimer says the car shown is a concept vehicle that is "not available as a production vehicle", but the design looks far more production ready than some recent outlandish concepts, so there is potential for a production version.

Indeed, Audi CEO Gernot Döllner has previously said the company would not "show studies any more", suggesting it plans to launch a production version of every show car it unveils from now on.

More details will be given tomorrow evening, when Audi officially unwraps the new concept - as confirmed on social media by its designer Massimo Frascella, under the tagline 'strive for clarity' - which hints that the concept will set the tone for a new minimalist design language that could be rolled out across Audi's line-up under Frascella's stewardship.

As previously reported by Autocar, the concept will preview an all-new look for the German manufacturer.

Döllner previously said that the design would be “a bold step for the brand” and that it would “would look to the future and the strengths of Audi design, for clarity and to bring that to the future, not copying the past”.

It's a bit disappointing how similar it looks to the Jaguar concept, especially if this is the direction Audi decides to go in with their future cars

 

[GTvsForza]

I don't get the appeal of boxy cars. Not gonna lie, I do like the Hyundai Santa Fe's look.

 

[05XR8]

Seems more like a baby R8. I love the boxy Audis from the Seventies and early Eighties.
The grilles of the current Audis are all over the place. The blandness of past Audis have more character.

 

[andersonrezende]

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Strong Rosemeyer vibes with this one due to the Auto Union inspiration

I wonder about the powertrain though

If it's not an EV, maybe there's a chance that Audi Sport comes back to GT3 racing with it - if zero commonality with the Temerario isn't an issue for VAG

The imminent offical reveal should answer this

 

[Keef]

It's called the Audi TT Momentum 2.0 and I gotta say I love the momentum and 2.0 aspects of the name because that's what it looks like. It looks like a continuation of the Auto Union design language that has made Audi so successful for the past 30 years.



That Car Design World account must have connections because they publish official photos way before any of the major journalists. Poor quality images that Autocar scraped off social media:

I absolutely love it. I mean, look at this design lineage, it literally goes back to Day 1 for Audi:

Compare those stand-out designs to the Ford Taurus:

Honestly I think Audi has one of the strongest design languages in the entire industry but several of their most recent concepts have strayed far from the herd, and over the past decade their graphical elements have gotten overly complex and way too aggressive compared to their best examples. I mean, what on earth was this:

...compared to any of these and all of these:

And we mustn't forget Audi greatest design of all time, the elegant, simple, light, sporty, near-perfect car that all cars wish they could be:

Who would've thought that a little tiny hatchback could share so much DNA with pre-war Auto Union streamliners? And yet it literally was a streamliner, famous for its construction, design, efficiency. Excellent in virtually every way.

Lmfao no thanks.

 

[AudiMan2011]

It's called the Audi TT Momentum 2.0 and I gotta say I love the momentum and 2.0 aspects of the name because that's what it looks like. It looks like a continuation of the Auto Union design language that has made Audi so successful for the past 30 years.



That Car Design World account must have connections because they publish official photos way before any of the major journalists. Poor quality images that Autocar scraped off social media:

I absolutely love it. I mean, look at this design lineage, it literally goes back to Day 1 for Audi:

Compare those stand-out designs to the Ford Taurus:

Honestly I think Audi has one of the strongest design languages in the entire industry but several of their most recent concepts have strayed far from the herd, and over the past decade their graphical elements have gotten overly complex and way too aggressive compared to their best examples. I mean, what on earth was this:

...compared to any of these and all of these:

And we mustn't forget Audi greatest design of all time, the elegant, simple, light, sporty, near-perfect car that all cars wish they could be:

Who would've thought that a little tiny hatchback could share so much DNA with pre-war Auto Union streamliners? And yet it literally was a streamliner, famous for its construction, design, efficiency. Excellent in virtually every way.

Lmfao no thanks.

Its official name is actually called the Concept C. There's a possible likelyhood it could go into production by 2027