I think PD has missed a huge opportunity for awesomeness with the Bobs.
Firstly I'd like to share my Bob's names
A.Bigot (level 9)
P.Oster (Level 12) He's my favourite, I call him Poster.
and...
F.Ong (level 4) Like poster I call him Fong.
If I were PD I would have done the following with the Bobs.
1. Let players fill in their own names.
You could fill in your real name, family members names, pet's names and some funny and famous peoples names (like the ones that you have to hunt for already.)
2. The name of the person driving would appear on your racing cars (like S.Loeb on his C4). Your own name would appear on your cars during A-spec.
3. Let players create their own race team. You'd choose a livery and then choose 3 different colours, a base and 2 secondary a-la Grid. As the game progresses you'd earn sponsors for your race cars. This livery and colours system would cary over to your Bob's racing suit and custom designed helmet (Of which there would be choise between brands, Simpson, Sparco etc).
4. As with earning cars, you could earn drivers. Imagine getting to a level where you could use the Stigs from TopGear, either Black or White. And perhaps get famous drivers to drive for you, but I know that gets into legal issues with sponsors etc.
5. Let the player drive alongside his Bob's... call is C-spec also A-la Grid.
Sorry if this post is a little off topic, it is still about Bob's.
The funniest thing mine has ever done was unintentionally manji drift the entire length of the Grand Valley Straight because he couldn't get my 800+bhp Merc sedan undercontrol.