I should have added that I am a member of the club that was online. So, to summarize. The person I was looking for is a friend and I am part of the club. I sent him a message from the XMB menu (just find it easier than jumping out of lobby) to see if he wanted to start a room. He replied when he had opened the room. I went looking for it, was only visible through the club option, not the friends option.
I know this may be trivial, however, it seems backward that I can't see a "friend" from the friends only option. If I were able to see the Club Room but was unable to join due to lack of membership, at least I could have the option to join. It seems an unnecessary inconvenience, especially if there are a group of friends (not all necessarily on each others lists) online that are looking to congregate in one room.
p.s. I did request that the friend close the Club and create a regular room.
Just thought I would mention the topic in the remote chance that it might be noticed.